Geena Morrish
Brand Partnerships & Marketing Strategist | Where Storytelling Meets Strategy | DTC & Licensing Growth Expert
- Role
- Senior Brand Partnership Manager at Otter Products
- Location
- Fort Collins, CO, US
- LinkedIn followers
- 500 followers
About Geena Morrish
Dynamic and culture-driven marketing and product development leader with 11+ years of experience building global collaborations and go-to-market campaigns that merge design, storytelling, and consumer insight.I’ve led cross-functional teams from concept to launch—turning data into creative strategy and ideas into products people actually want. Whether it’s optimizing a DTC portfolio, spearheading a new production process, or building partnerships with brands like Disney, Realtree, and TOPO Designs, I love translating complex ideas into clear, compelling narratives that drive adoption and growth.I thrive where storytelling meets strategy and creativity meets measurable impact.
Experience
Senior Brand Partnership Manager
May 2024 — Present
Lead cross-functional DTC collection strategy—managing product development, partner collaborations, and go-to-market campaigns that drive growth and deepen brand engagement-Guided the optimization of the DTC portfolio to enhance performance, expand partnerships, and spark interest from retail partners to assort similar collections-Collaborate across Product, Creative, and Marketing to build 360° campaign toolkits, ensuring cohesive storytelling across all channels-Use consumer insights and performance data to refine positioning, messaging, and engagement strategies for ongoing improvement.
Education
Hastings College
BA, Psychology & Exercise Science
2007 — 2011
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