Ged King
CRO at Sales Factory, Academic Director, Digital Marketing, WFU
- Role
- Partner and CRO at Sales Factory
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
About Ged King
At Sales Factory, our proprietary scientific process connects insights, strategy, and creative into a better way to help brands win. And when it comes to getting products on shelves at major retailers like Lowe’s, Home Depot, Walmart, and Amazon we’re an industry leader. Our win rate for PLRs (product line reviews) is 94 percent. I graduated from North Carolina State University with a degree in industrial engineering and began my career at Swing-N-Slide, where I grew the business from a $5 million to $50 million company. Today, I lead the Sales Factory executive team and serve as an adjunct professor of marketing, teaching second-year MBA students at the Wake Forest University School of Business. Dedicated to serving the community, I’m active on numerous boards and have established Sales Factory as the largest nationwide participant in CreateAthon, an annual 24-hour event that provides pro-bono marketing services to non-profits. I’m told by my co-workers that I spend way too much time in spandex. Road cycling is a passion and one of my greatest enjoyments is introducing new riders to the sport. Stop by our offices and you’ll see walls of bikes. I’m committed to continually evoking new ideas and positive change for our clients. This almost always comes from questioning standards. My staff knows better than to answer a question with, “Because we’ve always done it that way.” My family and I have called Greensboro, N.C, home for the past 21 years and we’re proud to do so. It’s a great community that’s only getting better.
Experience
Partner and CRO
Feb 2026 — Present · Greensboro, NC, US
Education
North Carolina State University
BS, Industrial Engineering
1985 — 1990
University of North Carolina at Greensboro
School of Education, MS, Instructional Design and Technology
Skills
- Advertising
- Brand Development
- Strategic Planning
- Online Advertising
- Sales
- Copywriting
- Corporate Communications
- Product Development
- Public Relations
- Online Marketing
- Lead Generation
- B2b
- Direct Marketing
- Business Development
- Digital Marketing
- Marketing Research
- Brand Management
- Packaging
- Marketing Communications
- Marketing Strategy
- Integrated Marketing
- Product Marketing
- Social Media Marketing
- Consumer Behaviour
- Market Research
- New Business Development
- Market Planning
- Event Planning
- Consumer Behavior
- Marketing
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