Gean Santos

About Gean Santos

Twenty years navigating design and art direction, from national brands in Brazil to global campaigns in Amsterdam and New York. Over the past three years, I’ve designed visual systems, concepts, and campaigns for prominent brands such as adidas, Hilton Hotels, Philips, ING, and Optimum Nutrition. Before that, I worked hands-on and led creative projects in Brazil for clients such as Ambev, O Boticário, Uber, and others. My approach is grounded in typographic and editorial design, shaped by a strategic mindset and enriched by close collaboration with multidisciplinary professionals from diverse countries — a dynamic that has expanded my cultural repertoire, broadened my references, and deepened my understanding of various creative perspectives. Always looking for new ways to turn complex ideas into visual systems that last.

Experience

1. Associate Design Director

   TBWA\Chiat\Day

   Jan 2025 — Present

   Working across Hilton’s global hotel brands and special projects for NFL’s Arizona Cardinals— Contributed to the rollout and implementation of Hilton’s new visual identity across multiple brand touchpoints— Partnered with designers and creative leads to build systems that balance brand guidelines with fresh, expressive design solutions.

Education

• Universidade Católica do Salvador

  Bachelor's degree, Advertising and Propaganda

  1999

• UNEB - Universidade do Estado da Bahia

  Bachelor's degree, Graphic Design

  1999 — 2003