Geoffrey Ivnik
Legal Technology Marketing & Strategy Jedi
- Role
- Director of Marketing for U s Legal Markets at LexisNexis
- Location
- Colorado Springs, CO, US
- LinkedIn followers
- 500 followers
About Geoffrey Ivnik
Do-it-all technology marketing executive with 30 years of increasing responsibility at LexisNexis. Data-driven leader, creator, and collaborator with C-level, sales teams, and external agencies ensuring go-to-market strategies are contemporary, authentic, and connected to measurable business outcomes. Extensive experience developing AI marketing campaigns, videos, and thought leadership. Lead execution of multi-channel brand, demand gen, and active user campaigns for B2C and B2B markets. Deep knowledge of email, search, ABM, and social strategies that drive meaningful engagements with academic and professional audiences. May the Force be with you!
Experience
Director of Marketing for U s Legal Markets
Jul 2018 — Present · Colorado Springs, CO, US
Launch new AI products in North America to the large law and law school markets, including brand campaigns. Analyze customer data to build authentic and effective thought leadership campaign content. Collaborate with sales and segment teams to ensure strong campaign execution and results.
Education
University of Akron School of Law
Juris Doctor, Law
1993 — 1996
Purdue University
Bachelor of Arts (B.A.), Communication with a concentration in Marketing and Advertising
1989 — 1993
Skills
- Coaching
- Selling
- Project Management
- Marketing Management
- Corporate Law
- Marketing Communications
- Legal Writing
- Sales Operations
- Lead Generation
- Social Media
- Management
- Sales
- Market Planning
- Leadership
- Program Management
- Marketing
- Strategy
- Account Management
- Legal Research
- Strategic Partnerships
- Social Media Marketing
- Training
- Cross-Functional Team Leadership
- Marketing Strategy
- Team Management
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