George B.
- Role
- Sr Manager, Lifecycle Marketing, Customer Loyalty and Retention at Comcast
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About George B.
Collaborative and data-driven marketing and communications professional with over 10+…
Experience
Sr Manager, Lifecycle Marketing, Customer Loyalty and Retention
Jun 2021 — Present
Manage the implementation of Xfinity’s customer loyalty and retention communications strategy for the Consumer Marketing team. Develop and deploy multichannel communications inclusive. Launched Xfinity\'s first customer loyalty program: Xfinity Reward. Lead cross-functional initiatives, optimize email processes, manage budgets, and successfully build and deploy automated multichannel customer journeys, driving engagement with our company\'s products and services.
Skills
- Instructor-Led Training
- Employee Engagement
- Team Building
- Curriculum Development
- Distance Learning
- Organizational Development
- E-Learning
- Leadership Development
- Staff Development
- Captivate
- Instructional Design
- Higher Education
- Performance Management
- Adult Education
- Program Management
- Addie
- Human Resources
- Strategic Planning
- Training
- Blended Learning
- Change Management
- Program Development
- Leadership
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