Gabriella Cyranski

About Gabriella Cyranski

Over the past 15+ years, I’ve built my career at the intersection of global events, marketing strategy and executive engagement. I’ve led programs across software, healthcare, financial services and law, creating events that bring people together while driving revenue, building brand authority and opening doors to high-value partnerships.I’ve transformed event teams into strategic project owners, not just planners. I’ve built portfolios spanning 250+ events annually, developed sponsorship programs that fund half of flagship event costs, and leveraged technology to cut production costs by 35% all while driving attendance and keeping client satisfaction (NPS) in the 70s and 80s.(): Strategy drives everything. If it doesn’t tie to revenue, brand impact or client retention, it’s a wasted move. Collaboration makes it real. Great events are team sports, so I break down silos and get Marketing, Sales, Creative and Finance rowing together. Tech should work harder. I help teams use SaaS to streamline processes, capture data that matters and make smarter decisions faster. ’ :$1.1M Sponsorship Win (Year 1) — Built a multi-million-dollar revenue stream, with 63% of sponsors returning YOY.$25M Budget Revamp — Replaced reactive tracking with a predictive financial system leadership could actually trust. 22% More SVPs in the Room — Created executive-first content that made events can’t-miss moments for senior decision makers. 60% Attendance Surge — Brought in participants across 15 global events, with NPS outperforming industry benchmarks by 40%. Co-Authored the Book — Wrote the go-to guide on virtual & hybrid events (Wiley Publishing), filling the gap for businesses navigating the pandemic pivot. 35% Production Savings — Overhauled vendor strategy, brought key production pieces in-house and launched competitive bidding to protect margins without cutting quality. ’?Open to Director-level roles driving revenue and brand impact through events, sponsorships and executive engagement. Ready to advise, collaborate, or keynote? Let’s talk.

Experience

1. Global Head of Events

   Circana

   Dec 2025 — Present

Education

• Roosevelt University

  MS, Integrated Marketing Communications

• Northern Illinois University

  BA, Corporate Communications

Skills

• Fluent in Spanish
• Marketing Communications
• Marketing Strategy
• Product Management
• Social Media
• Marketing
• Trade Shows
• Public Relations
• Segmentation
• Cross-Functional Team Leadership
• Social Media Marketing
• Market Research
• Product Marketing
• Strategy
• Crm
• Digital Marketing
• Business Development
• Management
• Customer Relationship Management (Crm)