Greg Crouse

About Greg Crouse

A visionary marketing expert with exceptional performance in business strategy, product development, P&L management, and market research. Adept at developing and managing corporate initiatives and identifying growth strategies to promote improvement while maximizing the customer experience.

Experience

1. Marketing Director, Offline Marketing

   Home Genius Exteriors

   Dec 2023 — Present · Cleveland, OH, US

   ADVERTISING & BRAND STORYTELLER | LEAD GENERATION | FULL-FUNNEL GROWTH STRATEGISTMarketing leader with expertise in traditional and omnichannel media, driving lead generation, creative strategy, and full-funnel optimization for measurable business growth across direct mail, print, radio and television.MARKETING & BRAND STRATEGYDevelop the inaugural foundation of the Home Genius Exteriors brand—contributing to its identity, voice, and strategy with a focus on customer connection and trust. Established HGE\'s first creative and promotional calendar.PERFORMANCE MARKETING & LEAD FUNNEL ANALYSISContinuously analyzed and improved funnel performance, using attribution insights and customer feedback to fine-tune engagement, conversion, and ROI. Manage individual marketing P&L for each sales territory. OMNICHANNEL CAMPAIGN INTEGRATIONBuilt cohesive lead nurturing and retargeting strategies that blend traditional and digital touchpoints to support multi-touch customer journeys.CREATIVE DEVELOPMENTLed the end-to-end process for high-impact creative—from concept to testing—ensuring alignment with audience insights, brand messaging, and performance goals.DIRECT MAIL & PRINT MARKETING: Launched HGE’s first direct mail program, developing targeted, seasonal, and geo-specific campaigns across newspaper, shared mail, and standalone formats. Drove significant improvements in lead quality, conversion rates, and overall campaign efficiency.RADIO ADVERTISING:Developed and launched HGE\'s first radio program aligned with brand voice and regional demand trends, extending reach and supporting full-funnel growth.TELEVISION ADVERTISING: Produce and launched Home Genius Exteriors’ TV campaigns, aligning creative with brand identity and market insights to drive awareness, engagement, and full-funnel performance across regions.

Education

• Penn State University

  Bachelor of Science (B.S.), Marketing

  1997

Skills

• Consumer Products
• Brand Management
• Cross-Functional Team Leadership
• Packaging
• Marketing Strategy
• Shopper Marketing
• Product Development
• Market Analysis
• Brand Development
• Segmentation
• Market Mapping
• Quantitative Research
• Marketing Research
• Competitive Analysis
• Go-to-Market Strategy
• Marketing Communications
• Geomarketing
• Observational Research
• Strategy
• Qualitative Research
• Consumer Insights
• Focus Groups
• Product Marketing
• Consumer Behaviour
• Direct Marketing
• Consumer Behavior
• Marketing
• Advertising Research
• Market Research
• Advertising
• Customer Insight
• Management
• Forecasting