Giulio Chiarenza
Founder & CTO - Scaled Equipboard to Millions of Monthly Users | SEO, Growth & Monetization
- Role
- Founder & CTO at Equipboard
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Giulio Chiarenza
I’m the Co-Founder and CTO of Equipboard, a music technology platform that helps musicians discover the gear used by their favorite artists. Over the past decade, I’ve helped grow Equipboard into one of the largest destinations of its kind, reaching millions of monthly users primarily through SEO-driven organic growth.As a founder and operator, I’ve owned the technical architecture, growth strategy, and core monetization systems behind the business - scaling a content- and data-heavy platform to millions of pages, building and leading engineering teams, and developing sustainable revenue through affiliate marketing, advertising, and brand partnerships. Equipboard drives over $10M in music gear sales yearly, and has attracted investment from 500 Startups and Silverton Partners.My focus is on building durable, scalable products with strong organic growth loops, clean technical foundations, and clear paths to monetization. I’m especially experienced in SEO at scale, marketplace dynamics, and operating lean teams over long time horizons.
Experience
Founder & CTO
May 2013 — Present · Austin, TX, US
Built and scaled a global music technology platform serving millions of monthly users, primarily through SEO-driven organic acquisition- Led architecture and development of a large-scale content and data platform with millions of indexable pages- Owned growth and monetization strategy, including affiliate commerce, display advertising, and brand partnerships- Built and managed engineering teams while operating a lean, high-leverage organization over a 10+ year horizon- Implemented AI-assisted pipelines for content enrichment, data classification, and internal workflows to improve scalability and reduce manual overhead- Raised early-stage funding from 500 Startups and Silverton Partners and guided the company through multiple growth phases
Education
500 Startups
Batch 8
2014 — 2014
The University of Texas at Austin
BS, Computer Science
2002 — 2006
Skills
- Affiliate Marketing
- Redis
- Java
- Css
- Xml
- Unicorn
- Music
- User Interface Design
- Javascript
- Html 5
- Lean Startup
- Apache
- Web Development
- Phusion Passenger
- Capistrano
- Subversion
- Mysql
- Start-Ups
- Music Production
- Photoshop
- Html5
- Jquery
- Nginx
- Ruby on Rails
- Startup Development
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