Charu Gupta

About Charu Gupta

I tell stories that stick. For 16+ years, I’ve shaped brands, crafted campaigns, and built connections that resonate—whether it’s FMCG, SaaS, Lifestyle, or Food & Beverages. From B2C powerhouses to B2B innovators, I’ve been the brain behind strategies that deliver results and the heart behind stories that move people.Currently, I’m consulting for Origin and a few other emerging brands, helping them define their voice, craft engaging campaigns, and grow their presence across digital and offline platforms. Whether it’s content strategy, consumer retention, IP planning, or product development, I ensure every effort is designed to leave a lasting impact.Before this, I led the charge at Hiver, a SaaS company helping support teams thrive with Google Workspace. There, I defined a global brand identity, drove thought leadership, and steered multi-product positioning—all while leading a 20+ member team. My efforts helped grow ARR by $1M in a single year, proving that B2B can be every bit as exciting as B2C.Over the years, my work has been recognized on both national and global stages:#Cannes Lion Winner for Whisper’s Touch the Pickle—a campaign that challenged societal taboos and sparked real change.#Multiple awards for campaigns that blended creativity with measurable results.#Guest speaker at SAAStr 2022 and other prestigious events, representing brands and sharing insights that inspire.Here’s what I bring to the table:#Skills that Deliver: Branding, content marketing, social media strategy, influencer marketing, GTM plans, and PR.#Results that Matter: Consumer retention, lead generation, revenue growth, and market positioning.#Experience that Counts: FMCG to SaaS, startups to giants, always making an impact.Beyond work? I’m a dog mom to two rescued Beagles and a lover of travel, always finding inspiration in new places. My motto? Where there’s a will, there’s a way. And I’ve proven it, time and time again.

Experience

1. Head of Brand

   Poetrique

   Apr 2025 — Present

Education

• Gokhale Institute of Politics and Economics

  MA Economics, Economics

  2006 — 2008

• I.T. College

  Bachelor of Arts (B.A.), Economics

  2002 — 2005

• Kendriya Vidyalaya

  Class 1-8, Schooling

  1989 — 1996

• Loreto convent, Lucknow

  class 12, Arts

  2001 — 2002

Skills

• Marketing Strategy
• Analytical Skills
• Social Media Marketing
• Powerpoint
• Social Media
• Digital Marketing
• Competitive Analysis
• Economics
• Management
• Team Management
• Influencer Marketing
• Crm
• Analytics