Gian Calvesbert
- Role
- Senior Product Marketing Manager, Cyber Insurance at SecurityScorecard
- Location
- Bedford, MA, US
- LinkedIn followers
- 500 followers
Experience
Senior Product Marketing Manager, Cyber Insurance
Apr 2022 — Present
Developed and executed strategy for marketing products originally designed for security practitioners to a distinctly different cyber insurance market, achieving 117% attainment of new ARR goal Planned and executed launch of new cyber risk quantification product that were developed via partnership with other, achieving 5x pipeline new ARR goal in first year Created a new pricing framework for the cyber insurance market, resulting in 17% increase in ASP. Deployed a good/better/best approach to bundling products aimed at increasing ASP and win rates. Defined narrative and created cross-funnel content for board reporting campaign aimed at increasing demand for cyber risk quantification product
Education
Questrom School of Business, Boston University
Master of Business Administration - MBA
2012 — 2014
Product Marketing Alliance
Narrative Design Certified | Masters
2021 — 2021
Colegio San Ignacio
High School Diploma
1997 — 2002
Questrom School of Business, Boston University
Master of Science - MS, Management Information Systems, General
2012 — 2014
Boston University, College of Engineering
Bachelor of Science, Mechanical Engineering
2002 — 2006
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