Greg Blough

About Greg Blough

As an accomplished Senior Demand Generation Marketer, I excel in identifying and solving key business issues through data-driven decision making and strategic thinking. With a proven track record of success, I thrive both as a team leader and an individual contributor, having managed employees both in-person and remotely.At EVERFI, my key achievements included:* Increasing leads by 80% YoY from our largest paid content partner (We Are Teachers)* Driving a 94% increase in sales-qualified leads from paid search while reducing cost per lead by 21%, and achieving a 13% increase in sales-qualified leads from paid social with a 23% reduction in cost per lead.* Redesigning or launching multiple high-impact pages across the everfi.com/k-12 website, including the K-12 Main, Course Listings Page, Blog Pages, Category Main Pages, Event Hub Pages, Testimonials Page, and FAQ Page, resulting in +17% YoY web traffic.* Launching and managing two new, highly successful marketing channels (Podcasts & Pinterest) to engage the K-12 teacher audience* Promoted to Sr. Principal, K-12 Marketing for my contributions and leadership.At K12, I consistently exceeded all marketing acquisition goals and was rated in the top 10% of the company for three consecutive years under two different managers. I successfully led the largest region in the company by managing a team of 7, directing new lead/demand generation and go-to-market efforts for tuition-free online and blended public schools, impacting over enrolled students across 20 schools in nine states.At AOL, I rose through the ranks from Media Planner to Senior Director, managing high-reach, top revenue-generating products. I directly oversaw marketing and operational efforts for products generating over $80M in annual sales revenue and provided pricing and sales enablement support to an organization of over 800 professionals, serving all major industry verticals. My efforts were recognized with several performance-based awards.Specialties- Digital Marketing- Lead/Demand Generation- Content Marketing- Integrated Marketing- Product Marketing- Brand Marketing- K-12 Education Marketing- Website & Landing Page Optimization- SEM/SEO- Podcast Advertising- Pinterest Marketing- Generative AI Marketing- Field Marketing- Event Marketing- Google Analytics / Adobe Analytics- Sales Enablement- Social Media Marketing- Mobile Marketing- Marketing Strategy- Media Planning & Negotiation- Pricing Strategy & Yield Optimization- Sales Operations- Competitive ResearchContact me: g••••••••@gmail.com

Experience

1. Senior Director, Sales Engineering (Digital Marketing Solutions)

   EAB

   Jul 2025 — Present · Washington, DC, US

   As part of EAB’s Adult Learner Recruitment team, I partner with sales, marketing strategy, and creative teams on pre-sales activities designed to deliver customized digital marketing plans and solutions that drive enrollment and brand awareness for higher education institutions. Acting as a link between our business development and service teams, I ensure prospective partners receive tailored, high-impact media plans that align with their marketing and enrollment objectives.

Education

• University of Maryland - Robert H. Smith School of Business

  Master of Business Administration - MBA, Marketing

• William & Mary

  Bachelor of Business Administration (BBA), Marketing

Skills

• Product Development
• Yield Management
• Strategy
• E-Commerce
• Sales
• Agency Relationship Management
• Interactive Media Planning
• Sales Operations
• Pricing Strategy
• Facebook Marketing
• Omniture
• Online Lead Generation
• Marketo
• Google Analytics
• Media Planning
• Digital Marketing
• Leadership
• Marketing
• Online Marketing
• Adtech
• Analytics
• Lead Generation
• Product Marketing
• Comscore
• Uqube
• Rich Media
• Interactive Marketing
• Mobile Marketing
• Budgeting
• Web Analytics
• Integrated Marketing
• Management
• Website Monetization
• Marketing Strategy
• Salesforce.com
• Copywriting
• Sales Enablement
• Strategic Planning
• Editing
• Mobile Advertising