Gbenga Babatunde
Business Analyst @Robson Moore
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WORK HISTORY
Business Analyst @Robson Moore
GB
Responsible for implementation of a CRM and integration with a new landing page to enable the client increase lead conversion rates, sales and oversee expanding company data.• Responsible for facilitating the implementation of a high-quality CRM solutions within the marketing and sales department of a £20m size organisation within the higher education industry.• Mapped out existing sales and marketing process (AS IS) into a swimlane diagram.• Analysed and gathered requirements from stakeholders using elicitation techniques• Detailed target operating model (TOM) for future sales process (TO BE) into a UML use case diagram.• Business Requirements Document (BRD)• Testing • User guide• Wireframing • Benefits realisation document completed to highlight value added by the project and implement lessons learnt into future projects. Achievements:• Integration of CRM with a new landing page successfully boosted sales by 22%.• CRM reduced marketing costs by 21%, through smart re-targeting.
EDUCATION
Kogi State University
Bachelor's degree
ABOUT GBENGA BABATUNDE
A grounded Business Analyst with 3 years’ experience in process improvement, change management and a proven record of accomplishment in delivering multi-million-pound initiatives within the Digital Financial Technology and Retail industries. • Possess expertise in risk management, implementing a customer relationship management (CRM) tool, analysing products, adapting my communication style, and engaging with stakeholders. Also proficient in requirements engineering and business process modelling.• Recently implemented a tailored CRM solution which reduced the marketing costs by 21% through smart re-targeting.
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