Gazal Shivhare

Marketing Business Analyst (Marketeq - IT Community Building Specialist) @Marketeq Digital

FL, US

Scheduled and automated posts using Hootsuite, Buffer, and Meta Business Suite.Coordinated multi-platform campaigns for product launches, resulting in a 15% boost in sales within the first month.Utilized tools like Google Analytics and GTM to track and analyze key performance metrics such as website traffic, conversion rates, click-through rates, bounce rates, and customer acquisition costs across marketing channels.Managed LinkedIn Ads campaigns (Sponsored Content, Sponsored InMail, and Dynamic Ads) targeting B2B professionals and decision-makers.Integrated chatbots with Facebook Messenger, Instagram, and WhatsApp to provide seamless omnichannel support and marketing campaigns, leading to a 20% increase in user engagement.Conducted in-depth keyword research in Google ads and implemented bid management strategies to maximize ROI and reduce cost-per-click (CPC).Managed and customized HubSpot CRM to streamline sales, marketing, and customer success operations.Created and maintained custom properties to capture unique business data and enhance segmentation, reporting, and workflows.Designed and published 100+ branded posts per month using tools like Canva, Adobe Photoshop, and Later.Utilized expertise in Marketing Automation Platforms (MAP) like Marketo, and HubSpot to implement marketing automation strategies, lead scoring, and nurturing campaigns driving measurable results for the company Generated data-driven reports in Tableau by creating Joins, calculated measures, and utilizing various visualization features such as Treemaps, and Bar Charts to generate live interactive reportsResponsible for end-to-end product delivery features. Managed product backlogs, go-to-market strategy, and feedback loops with customers and internal teamsProficiently performed data cleaning and pre-processing using Excel functions, including VLOOKUP, Formulas, and Pivot Tables ensuring data accuracy and quality