Gaynor Matthews
Business Development Representative @Team Software By Workwave
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WORK HISTORY
Business Development Representative @Team Software By Workwave
Birmingham, GB
Lead generation and prospecting through multi touch channels (email, phone & social media). Online research. Qualification of leads: Evaluation based on needs, budget and decision-making authority. Staying informed: Keeping up-to-date on industry trends and competitor activities. Providing excellent customer service by handling incoming calls and inbound leads promptly. Designing targeted email cadences using Salesloft. LinkedIn posts. Travel to industry events & exhibitions. Maintaining accurate records in CRM. Trained 2 Graduate entrants FY24 and supported an external agency FY25. • Communication with C-level executives, fostering strong relationships and enhancing the company’s reputation in the market. • Collaboration with sales to develop strategies for key target accounts, leading to successful market penetration and increased sales. • Demonstrating strong sales performance and effective lead management by achieving sales totalling £812K+ from SQL/MQL leads in FY23 with a 1 in 3 conversion rate. • Showcased competitive excellence and consistent achievement in business development activities by ranking 6th among WorkWave\'s BDMs in 2023.
EDUCATION
University of Staffordshire
Bachelor's degree, Modern Studies
ABOUT GAYNOR MATTHEWS
My journey reflects a deep commitment to understanding client needs in the #cleaning #security & #fmsectors at Team Software by Workwave.Dynamic professional with extensive experience in driving departmental growth through innovative sales strategies and stakeholder engagement. Proven track record in developing and executing business development strategies focused on financial gain and customer satisfaction. Skilled at organising business meetings with prospective clients. Competent at identifying new markets and customer needs through research. 4 years SaaS experience. Inbound call and lead follow up. Outbound call and lead prospecting. Strong qualification skills utilising BANT with a 1 in 3 conversion rate. Ability to conduct 1:1 demos that meet with BDR criteria. Works remotely and independently. Strong verbal and written skills.CORE COMPETENCIES:Business Development • Business Development Strategy • Lead Generation • Revenue Generation • Market Research • Financial Growth • Sales Performance • Communication Skills • Stakeholder Engagement • Client Relations • Microsoft Office Suite • Goldmine (CRM) • Sugar (CRM) • Saleslogix (CRM) • Salesloft • LinkedIn Sales Navigator • 6sense • Zendesk • Lusha • Telesales • Account Management • Negotiation Skills • Sales Order Processing • Staff Leadership & Coaching • Team Leadership • Performance Management • Telemarketing Campaign Development • Strategic Planning
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