Gayle Wooster

About Gayle Wooster

VERSATILE COMMUNICATIONS LEADERElevating brand awareness, customer loyalty and employee engagementExperienced executive communicator contributing to global business growth and reputation management by elevating brand awareness, customer loyalty and employee engagement. Solid reputation for business acumen and as a trusted C-suite advisor. Known for connecting with and influencing various audiences by weaving key data-driven messages and compelling narratives into actionable communications plans, using creative storytelling within a results-oriented approach. Developed “big picture” sense—how actions and behavior impact decision-making and how this in turn affects business results.Proficient in a broad spectrum of business communications vehicles, both internal and external. Experience in crisis and change management applying common sense, organization skills and logical decision making processes to solving time-critical problems. Practiced in developing and communicating key corporate messages accurately and convincingly, under deadline pressure to multiple audiences. Superior event management skills. Branding and identity expertise.Fifteen-plus years’ experience in a highly regulated field within major publicly traded global companies. Specializing in change management communication, helping organizations in transition adapt and transform to new, sustainable ways of working. Worked as an independent consultant and in mature start-up environments, bringing unique perspective and communications discipline to adapting organizations. Frequent event emcee, facilitator and moderator.Expertise & Skill Set:Branding & IdentityHR CommunicationsInternal Communications/Employee EngagementIssues & Crisis ManagementDigital Media & Web CommunicationsEvent Planning & ManagementExecutive Communication SupportMarketing CommunicationsMedia Relations Social Media CommunicationsSpeech WritingStrategic Communication Planning

Experience

1. Consultant

   Modern Grid Solutions

   Sep 2017 — Present · Seattle, WA, US

   Recent renewable legislation and availability of nascent technologies are enabling utilities to focus more on enabling customer choice, greater adoption of distributed energy resources, and reducing GHG emissions. This is in addition to their traditional mantra of providing reliable, secure, and affordable energy. Utilizing my change management skills and experience, I offer strategic and communications consulting to various energy industry clients, focusing on modernizing grid operations and utility transformation planning.I have over twenty years of experience in the global energy industry, working with major publicly traded companies and small startup organizations. I specialize in internal and change management communication, helping organizations in transition adapt and transform into new, sustainable ways of working.

Education

• University of Washington

  PR certificate, Communications, PR

  1995 — 1996

• Pacific Lutheran University

  BA, Communications

Skills

• Corporate Social Responsibility
• Press Releases
• Event Management
• Crisis Communications
• Budgets
• Strategic Partnerships
• Strategic Communications
• Employee Engagement
• Project Management
• Product Marketing
• Internal & External Communications
• Marketing Management
• Social Media
• Business Development
• Marketing Strategy
• Integration
• Project Planning
• Communications Planning
• Process Improvement
• Smart Grid
• Leadership
• Energy
• Marketing
• Integrated Marketing
• Public Relations
• Internal Communications
• Media Relations
• Business Strategy
• Spokesperson
• Team Leadership
• Corporate Communications
• Public Speaking
• Engineering
• Renewable Energy
• Management
• Editing
• Speech Writing
• Program Management
• Budgeting
• Change Management