Gayle Malcolm
VP Client Success @The Social Lights
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WORK HISTORY
VP Client Success @The Social Lights
Minneapolis, MN, US
Leading the evolution of Client Success for The Social Lights — a women-owned, independent social agency built for brands that want to matter on the internet. My focus is aligning strategy, delivery, and analytics to drive measurable outcomes tied to clients’ business goals.I partner with agency leadership to shape how our teams show up for clients, combining creative excellence with operational clarity and data-driven insight. Together, we’re redefining what it means to lead in social by pairing human intelligence with the power of AI to anticipate needs, build trust, and unlock growth.Key focus areas include:Evolving the Client Success model to blend account leadership and project management for stronger delivery and collaborationEstablishing frameworks that connect social strategy to business impactCoaching a high-performing team of “business whisperers” who translate insights into actionEnhancing client health tracking, onboarding, and partnership growth plansDeveloping and evolving our Influence discipline to deliver more value to our clients
EDUCATION
University of St. Thomas
BA, Communication, Journalism & PR
FIDM
Fashion Merchandising
SKILLS
ABOUT GAYLE MALCOLM
Experienced global marketing executive with a visible track record of driving revenue and building successful brands. My background includes key leadership roles at Knitwell, Estee Lauder Companies, Ascena Retail Group, Best Buy, and PHM, motivating creative and marketing teams in executing high-impact marketing, advertising, and content programs on a global scale.With proven success translating data into actionable insights that inform creative solutions and inform measurable results, I excel at shaping a brand vision and developing consumer marketing strategies that foster brand awareness, affinity, and growth. SPECIALTIES: Brand Marketing Strategy • Creative Direction • 360 Marketing Campaigns • Multi-Platform Branding • Brand Messaging & Positioning • Market & Consumer Insights • Data Analysis / Collection • Process Design & Optimization • Media / PR / Communications • Team Leadership
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