Gayle Kalbfleisch
Senior Writer @OpenText
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WORK HISTORY
Senior Writer @OpenText
EDUCATION
University of Toronto
Bachelor of Arts, English
SKILLS
ABOUT GAYLE KALBFLEISCH
Summary of Skills and Experience • Corporate and marketing communication planning and project management in support of strategic business objectives. • Content creation for variety of audiences delivered through multiple delivery channels including online, social media, print and events. • Excellent writing and proofreading skills in compliance with corporate brand guidelines, government and industry standard organizations, plain language concepts, and structured content methodology. • Operational expertise in process improvement, vendor management, quality program auditing, budget planning, resource allocation, and performance management. • Recognized for creative problem solving, relationship building, and working with cross-functional teams. Recent Accomplishments • Developed new website aligned with specific business verticals to better integrate with outbound marketing email campaigns to targeted industry sectors • Advanced from individual contributor to leadership role and contributed to process improvement resulting in productivity and quality gains • Managed corporate marketing campaign for the global launch of an employee self-help knowledge base • Collaborated with Human Resources and IT Service Delivery to create new role and associated processes for the creation and approval of knowledge base content
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