Gayle Bower

About Gayle Bower

Designers like myself entwine content and engagement to bring unique solutions to learning experiences for a diverse audience. I do this by strategic planning, applying instructional-based theories to enhance engagement, and implementing course alignment with any learning goal. I maintain a creative approach to my work as a professor, instructional designer, and expert visual developer. My mission is to advocate for the learner by developing high-quality, aligned, and engaging learning content.4 years of experience in curriculum design, content development, e-learning, training, tech-producing, and synchronous learning environments10 years of coaching and directing creatives in a business impact environment and managing project workloads for several Fortune 500 companies. My work has been featured in over 20+ publications, such as Forbes, Fortune, TIME: Person of the Year, New York Times, USA TODAY, Wall Street Journal, and Sports Illustrated: Swimsuit Edition. SKILLS:ADDIE / UdB / Dick and Carey Design ModelsAgile / WaAgileBranding PrinciplesBusiness Support ServicesCoachingCourse DevelopmentCurriculum DevelopmentDesktop Publishing Design ThinkingDistance Learning Digital MediaExperience DesignerEvaluation and AssessmentsGraphic DesignLearner-Centered ExperiencesLMS AdaptableMarketingManagementMapping Pedagogical StrategiesProject ManagementProject ResearchPromotional StrategiesPrototyping Rapid E-LearningStoryboardingTeam-based ManagingUnderstanding of SCORM packagesUnderstanding the Metrics of Tracking and Analyzing DataUser Flows User ExperienceWireframesTECHNOLOGIES:Articulate 360 - Storyline 3, Rise 360Canvas CanvaAdobe Creative Suite - InDesign, Lightroom, Photoshop, IllustratorAdobe XD (Figma comparison)LectoraMicrosoft Suite - PowerPoint, Word, Outlook, Excel, TeamsPremiere ProSocial Media PlatformsShopify backend framework SquarespaceTrellaWixWordPress

Experience

1. Creative Services Manager

   Gregory Welteroth Advertising

   Jan 2012 — Present · Williamsport, PA, US

   Oversee all aspects of the design department, from creating and developing complex design, quality matter, and translate business content to successful outcomes for several Fortune 500 companies- Develop and execute business solutions for an array of projects ranging from logo, infographics, presentation material, posters, brochures, branding, video, digital, and print material- Responsible for driving success within a project by ensuring guidance and mentoring to individuals and project teams, including annual reviews, and quality checks

Education

• Pennsylvania College of Technology

  Bachelor’s Degree, Graphic Design

  1995 — 2000

• University of Maryland Global Campus

  Micro-Masters Certificate (12 Graduate Credits), Instructional Design and Technology

  2020 — 2021

• Instructional Design & Tech Accelerator Certificate Program

  Certificate (36 ATD credits), Educational/Instructional Technology

  2021 — 2021

• American College of Education

  Masters of Education, Educational/Instructional Technology

• Picayune Memorial High School

  High School Diploma

  1995

Skills

• Indesign
• Creative Strategy
• Marketing Communications
• Illustrator
• Art Direction
• Visual Design
• Marketing
• Digital Photography
• Television
• Corporate Identity
• Logo Design
• Photoshop
• Photography
• Brand Development
• Outdoor Advertising
• Creative Solutions
• Team Building
• Graphics
• Advertising
• Adobe Muse
• Creative Concept Design
• Email Marketing
• Illustration
• Social Media Marketing
• Graphic Design
• Adobe Creative Suite
• Music
• Storytelling
• Customer Service
• Typography
• Creative Media Solutions
• Process Improvement
• Event Management
• Online Marketing
• Lightroom
• Film
• Video Production
• Art
• Creative Direction
• Social Media