Gayla Stokes
Marketing Technology, Loyalty Program Operations, Partner Management - Retail/Mobility- Shell US
- Role
- Marketing Technology Mgr, Loyalty Oerations- Retail at Shell
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Gayla Stokes
Marketing and Digital Leader-B2B and B2C-with more than 20 years experience in Marketing Strategy, Marketing Technology, Loyalty Programs, Digital and Ecommerce Operations (including EDI)-working with Fortune 500 customers in Commercial, Industrial, Retail and Technology (Computer Software, SaaS and Hardware), Downstream Oil and Gas and Retail. Effective communicator and relationship builder that can establish trust, inspire teams, influence and motivate people at all levels across a variety of job functions. Demonstrated ability to lead global cross-functional teams with large complex projects, synthesize large amounts of data and translate into meaningful and relevant programs Demonstrated ability to break down roadblocks and build consensus, resulting in better partnerships with teams and leadership on cross-functional initiatives. Skilled in Operations, Supply-Chain, Continuous Improvement and ERP (SAP). Specialties: Marketing Strategy, Communications, Ecommerce Operations (including EDI), Digital Technology, IoT, Digital Marketing (SEO, SEM, Social Media), Business Development, Strategic Partnerships, Channel Programs, Demand Generation, Loyalty Program Operations, Brand-building, Agency Relationships, Market Research, Customer Acquisition and Retention Programs, Market Segmentation, Sales Enablement Processes and Tools (CRM- Salesforce.com, Portals, Account-based Marketing, Competitive Analysis, ROI Studies, Success Stories), Customer Reference Programs, Change Management, Project Management, Operations, Order to Cash, Continuous Improvement, Customer Advocacy,
Experience
Marketing Technology Mgr, Loyalty Oerations- Retail
Apr 2018 — Present · Houston, TX, US
Education
University of Houston, C.T. Bauer College of Business
BBA, Marketing
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