Mike Gayette
Strategic Marketer | Data-Driven | Forward Thinker | AI for Business Impact
- Role
- Communications Public Relations Strategist at Starion Bank
- Location
- Madison, WI, US
- LinkedIn followers
- 500 followers
About Mike Gayette
I’m a marketing strategist who loves collaborating with other visionaries and experts to…
Experience
Communications Public Relations Strategist
Jan 2021 — Present · Bismarck, ND, US
Creating and managing content for website, social media, and traditional media to tell the story of Starion Bank, highlight customer success, advertise products and services, and promote community support.Assist in overall project management, coordinating website updates, digital campaign creation, analytics reports, and updating corporate policies for social media, advertising, and crisis management.Serving on the company-wide taskforce to integrate artificial intelligence tools that drive efficiency and productivity.Notable results and projects: • Developed and launched a campaign for the Legacy Agriculture Program. It offers family farmers and ranchers the financing and mentorship to help them incorporate more regenerative practices. • Curated and improved the bank’s public image through social media stories and press releases about our company culture and community support. • Worked with website vendor to do a complete SEO and ADA audit. Spoke with subject matter experts in all areas, and updated our website to increase accessibility and organic traffic. • Revised quarterly and annual marketing reports to display more relevant data-driven campaigns and results of department performance across all channels.
Education
The Marketing Seminar
TMS Certificate Granted, Seth Godin's Akimbo Workshops
2020
The Story Skills Workshop
TSSW Certificate Granted, Seth Godin's Akimbo Workshos
2019
Western Governors University
Bachelor of Science Business Administration, Marketing
2024 — 2025
Bismarck State College
Web Design and Development
2003 — 2007
Skills
- Computer Proficiency
- Copy Editing
- Wireless Networking
- Microsoft Manual of Style
- Technical Documentation
- Leadership
- Web Content
- Technical Writing
- Microsoft Technologies
- Training
- Sharepoint
- SEO
- Technical Support
- Information Technology
- English Grammar
- Google Products
- Consulting
- Style Guides
- Marketing Analytics
- Email Marketing
- Sales
- Editing
- Network Architecture
- Strategic Planning
- Social Networking
- Team Building
- Marketing Strategy
- Content Marketing
- Creative Writing
- Ghostwriting
- Content Writing
- Managed Print Services
- Office 365 Administration
- Customer Service
- Writing
- Landing Pages
- Online Research
- Business English
- Chicago Manual
- Social Media
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