Gaye Denley

About Gaye Denley

I’m a marketing & business professional with deep experience bringing together the arts and sciences of marketing. I help businesses clarify their market opportunities and go after them with intentional strategies and content. I\'m also deeply experienced at orchestrating large, multi-disciplinary projects and ensuring they are grounded in commercial, customer-oriented goals. Writing was my original path into marketing. With most clients, our starting point is a messaging workshop to capture their unique value, followed by content strategies that carry them into web and social media channels. Recently I\'ve added videography as a specialty, helping clients stay abreast of its emergence as a critical part of the content mix.Over the years I discovered I was equally passionate about the analytical side of marketing. In every role of my 25-year corporate career I brought curiosity and know-how about understanding:• The Market: How big? What are the segments? Where are we best aligned?• The Customer Need: Do we really understand it? What’s driving it? • The Analytics: What do sales pipelines and web analytics tell us? Where are we losing/gaining people?• The Plan: How can we meet people exactly where they are in their lives, professions and buying cycles?I enjoy working solo and I enjoy being part of a team. I’m big on using marketing frameworks, such as Pragmatic Marketing, the “buyer’s journey”, and some proprietary approaches to help increase everyone’s understanding of what we’re doing, and why. Specialties: Mapping content to the buying cycle, solutions messaging, product marketing, project management, videography and social video, persona development, product marketing, strategic marketing, marketing automation, market segmentation, user interface research, written content, defining and testing product offerings, business-to-business (B2B) marketing, energy markets, sales support, lead generation

Experience

1. Director of Marketing

   Resource Environmental Solutions LLC

   Jul 2018 — Present · Denver, CO, US

Education

• Texas A&M University

  BA, Journalism

• The University of Texas at Austin

  MBA, Business Administration and Management, General

  1994 — 1996