Gayathri Ramineni
Salesforce Administrator Systems and Tools Specialist @Lyft
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WORK HISTORY
Salesforce Administrator Systems and Tools Specialist @Lyft
Austin, TX, US
Proven expertise in Salesforce Administration with a strong skill set in customizing and implementing various components including Profiles, Roles, Security, Custom objects, Fields, Custom metadata, Page layouts, Validation rules, Workflows, Flows, approvals, Dashboards, Reports, Custom Settings and Managed Packages. partnered with Marketing Operations, SalesOps, and various GTM stakeholders to meticulously oversee the execution of enhancements and upgrades ensuring alignment with business requirements Spearheaded the integration of Salesforce with external systems, utilizing SOAP and REST APIs. Implemented Webhooks between Marketo and Intercom to enhance user subscription preferences. Managed Change Management using DevOps Center, Copado, Github, and Change sets. Built SFDC and Marketo integrations to run campaigns Implemented and managed data migrations, deduplication, and data quality processes using Cloudingo. Deployed Ironclad to manage contract lifecycle processes and ensure data accuracy and compliance. Integrated Salesforce with ZoomInfo to enrich contact and account data to drive targeted sales andImplemented RingLead to manage data hygiene, enhance lead generation and nurturing processes. Utilized DataLoader to automate and streamline data import/export processes Utilized Demand Tools for executing data movements and facilitating account merges. Collaborated closely with cross-functional teams to strategically leverage ETL (Boomi) processes forcomprehensive account cleanup initiatives. provided end-user training and support and collaborated with cross-functional teams to gather requirements and provide solutions for business needs.Tools/Technologies: Tableau, Ironclad, Marketo, Apex, Cloudingo, ZoomInfo, Jira, RingLead, Airflow, Confluence, Github, SOQL, SQL, CPQ, Leandata, Gainsight, Boomi and Workbench
EDUCATION
VJIM Hyderabad
PGDM, Marketing & Finance
St. Ann's College for Women Mehdipatnam
Bachelor's , Business/Commerce
ABOUT GAYATHRI RAMINENI
Certified Salesforce Admin with 5+ years of experience in managing Salesforce and GTM systems across Sales, Marketing, Finance,Customer Success and Revenue Ops. Proven ability to lead cross-functional projects, roll out tools and automations, and act as a strategic partner to business stakeholders. Experienced in system configuration, process optimization,streamline complex workflows, change management, and reporting for fast-paced tech environments.Proficient in Salesforce, Marketo, Boomi, GTM TechStack, ETL Processes, SQL, Tableau, and DevOps tools, with expertise in data quality management and contract lifecycle processes.
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