Gavin Lew

About Gavin Lew

Impact-focused UX leader with global expertise currently managing Bold Insight.I believe experiences matter. For the past 25 years, my career has been focused on those four words. My work has centered around research that informs design to make products successful. This is not about \"satisfaction,\" but what I call UX Adjectives and Adverbs. These are the words that evoke more tangible experiences, such as Intuitive, Engaging, Inspirational, Fun. These are the terms we want to hear about our product designs! This is where the bar should be! This requires pushing the UX envelope to new levels of design thinking. I lead a talented team with a management style that emphasizes openness, collaboration, and autonomy.[End of summary. see below if and only if you care to learn more about me]I cut my teeth in product development in the early 1990\'s under Arnie Lund at Ameritech. I managed experience (human factors back in the day) for products people used everyday. This is where I learned product development. I managed Voice Mail (consumer and business), Internet Caller ID, and a dozen business products under the Advanced Intelligent Network platform. What I loved was collaborating with product touch points that including, marketing, brand, billing, ordering, trouble resolution, and call center customer interactions to build the product experience. My next chapter founded a dotcom and then built a small consultancy called User Centric which grew into one of the largest UX firms around. I was able to experiment with novel UX techniques for companies like Verizon Wireless, Abbott, Motorola, and even the San Francisco Giants!This small consultancy grew and hit Inc\'s Fastest Growing Companies List six consecutive years and we sold to GfK. After growing another 150%, I moved on in Dec 2017. I hope that my final chapter is to create consultancy that lives on in its employees!

Experience

1. Adjunct Instructor

   Northwestern University School Of Communication

   Jan 2019 — Present · Chicago, IL, US

   Teaching graduate course:Health Comm HCI-455 Winter 2019 (Jan - Mar 2019)Course SummaryThis course describes a wide array of methods for evaluating the user experience of products and interfaces. We will discuss and practice methods such as heuristic and expert evaluations, cognitive walkthroughs, exploratory, ethnographies, usability testing (formative and summative), surveys, eye tracking, contextual inquiries and hybrid focus groups. Goals to learn how to:• Understand the reasons for and roles for usability evaluation• Establish appropriate evaluation objectives• Select evaluation methods that address evaluation objectives and consider existing constraints• Articulate advantages and disadvantages of usability evaluation methods• Properly use various usability evaluation methods• Present results and prepare effective reportCourse is within the School of Professional Studies.

Education

• UC San Diego

  BA with Distinction, Psychology

  1987 — 1991

• Loyola University Chicago

  M.A. and Doctoral Program, Experimental Psychology

  1992 — 1999

• UC San Diego

  B.A., Experimental Psychology

  1987 — 1991

Skills

• Usability Engineering
• User Interface Design
• Heuristic Evaluation
• Wireframing
• Iphone
• Experience Design
• Information Design
• User Scenarios
• User Experience
• Information Architecture
• Human Computer Interaction
• Task Analysis
• Usability
• Persona
• Contextual Inquiry
• Research Design
• Usability Testing
• Qualitative Research
• Interaction Design
• Design Strategy
• Rapid Prototyping
• Human Factors
• Ethnography
• Management
• Card Sorting
• User Interface
• Wireframes
• User Research
• Design Research
• Design Thinking
• Service Design
• Mobile Applications
• Wire Framing
• User Experience Design
• Focus Groups
• User-Centered Design