Gavin Edwards
VP Ux, Design & Research @Trustpilot
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WORK HISTORY
VP Ux, Design & Research @Trustpilot
EDUCATION
Bournemouth and Poole College of Art & Design
ND, 3D Design
Bournemouth Grammar School
GCSEs
Brunel University of London
BA (Hons), Industrial Design and Technology
SKILLS
ABOUT GAVIN EDWARDS
I’m a global Product & Design executive with over 20 years’ experience helping organisations grow, transform, and compete through the intelligent use of AI, design, and data. I specialise in turning vision into execution — aligning business ambition with human-centred design to create products and experiences that deliver measurable customer and commercial impact.Throughout my career I’ve built and led high-performing design, research, and content teams of 100+ people across multiple continents and time zones. My passion lies in creating the culture, systems, and strategy that allow design to operate as a core business function — not decoration at the end of the process, but a driver of innovation, brand differentiation, and growth.I’ve guided transformation at every scale — from founding and growing a start-up studio to leading global design organisations within complex, tech-driven enterprises such as Careem (Uber), London Stock Exchange Group, Skyscanner & Superbet/Napoleon. Across each, my role has been to connect creativity, technology, and intelligence to reshape products, teams, and industries.* & : Spearheaded design strategy for the LSEG × Microsoft Copilot integration, embedding AI-powered workflows in Microsoft 365 and contributing to a multi-billion-dollar, 10-year partnership with Microsoft acquiring a 4% equity stake in LSEG.*: Defined Skyscanner’s “From Flights to Trips” vision, evolving the brand from flight search to trip planning and delivering +400% growth in hotel engagement and major performance gains.*: At Superbet/Napoleon, drove a 1,236% increase in design efficiency, reduced accessibility issues by 77%, and supported multi-market expansion across five regions.*: Built an award-winning consultancy from the ground up, pioneering data-informed and AI-augmented design practices recognised with multiple DBA and D & AD awards. I believe design is a force multiplier, driven by the intersection of design, technology, and human behaviour — when paired with data, AI, and clear strategy, it enables teams to make smarter decisions, deliver faster, and connect more deeply with customers. Product Strategy & Design • Design Leadership • Business Transformation • AI & Data-Driven Design • Organisational Design • Customer Experience • Brand & Vision Alignment
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