Gavin Zhang
Direct Marketing Lead- Loyalty @Suncor
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WORK HISTORY
Direct Marketing Lead- Loyalty @Suncor
Calgary, AB, CA
Advised and strategized with internal/external stakeholders about their marketing plans and the feasibility of implementing the idea into an email campaign- Helped plan a Canada-wide 1:1 email campaign to test what types of offers Petro-Canada\'s customer segments are most engaged with- Managed the email channel\'s yearly budget- Managed the transition of replacing Petro-Canada\'s previous email marketing agency with a new one by doing agency interviews, negotiating pricing structure, process workflow setup, onboarding training, ESP (email service provider) setup, and invoice setup- Worked with the consumer digital products and customer insights team to integrate our customer data into the ESP tool to have email automation (API setup)- Strategized and created a yearly email marketing calendar for optimized time sends with appropriate content for seasonality- Shared with stakeholders the email KPIs post-campaign with the successes and learnings.
EDUCATION
University of Calgary
Bachelor of Commerce (B.Comm.), Marketing
SKILLS
ABOUT GAVIN ZHANG
Experienced Marketing Automation specialist with a demonstrated history of working in the oil & energy, tech, retail, and post-secondary education industry. Skilled in digital marketing, email marketing, CRM, and marketing automation. Strong marketing professional with a Bachelor of Commerce focused in Marketing from The University of Calgary.
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