Gavin Ivory
Business Development Executive @Irish Distillers
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WORK HISTORY
Business Development Executive @Irish Distillers
Dublin City, IE
Key ResponsiblitiesAccount Management & Relationship Building:Manage a portfolio of on-trade outlets in Dublin City, fostering strong relationships with bar managers, owners, and bartenders.Understand the commercial needs of each account and tailor brand solutions to meet them.Act as a brand ambassador, ensuring premium positioning of IDPR brands within each outlet.Sales & Commercial Delivery:Achieve monthly/quarterly sales targets through brand listings, menu placements, pouring contracts, and volume growth.Negotiate visibility agreements and promotional activations to increase brand share.Work closely with distributors and wholesalers to track stock, pricing, and supply chain issues.Brand Activation & Trade Marketing:Collaborate with the Brand & Activation Teams to execute on-trade campaigns, tasting events, masterclasses, and seasonal promotions.Ensure effective implementation of visibility tools (POS, signage, glassware, etc.) in accounts.Support new product launches and limited edition rollouts with education and sampling initiatives.Reporting & Insights:Maintain accurate records of visits, sales data, and market share using CRM systems.Track competitor activity, pricing trends, and customer feedback to inform strategic planning.Provide regular updates to your line manager and contribute to internal business reviews.Cross-Functional Collaboration:Work closely with other BDEs, Directors, Head of Sales, Sales Managers, Brand Ambassadors, and Group Account Managers.Support cross-functional projects such as sustainability initiatives, training programs, and digital tool rollouts.
EDUCATION
St. Fintan's High School, Sutton Dublin
Leaving Cert
Liberties College, Dublin
Merit
ABOUT GAVIN IVORY
I\'m a Business Development Executive with Irish Distillers Pernod Ricard, managing a dynamic portfolio of premium spirits across the Dublin on-trade market. In this role, I work closely with key accounts including bars, hotels, restaurants, and nightlife venues to drive brand visibility, volume growth, and long-term partnerships. I’m responsible for executing commercial strategies, delivering tailored solutions to customers, winning new business, building & sustaining customer relationships while developing existing Key and Non-Key Accounts to maximise return on investment.My approach blends a deep understanding of the on-trade landscape with a focus on relationship-building, data-driven insights, and a passion for the Irish drinks industry. I take pride in representing a portfolio of globally renowned brands, while also supporting new product launches, seasonal campaigns, trade activations across a competitive market while bringing to life the heritage and innovation behind iconic brands such as Jameson, Redbreast, and Powers.Prior to joining Irish Distillers, I spent over 3+ years with Coca-Cola HBC as an On Trade Account Leader, managing a diverse territory and leading account development initiatives for a broad beverage portfolio. Before that, I worked at the Celtic Whiskey Shop as a Senior Sales Representative, gaining hands-on experience with premium spirits, customer engagement, and retail sales in a highly specialised environment.With over 10 years of experience in the drinks industry, I bring a well-rounded commercial perspective, strong product knowledge, and a consistent track record of success in building brands and growing market share in Ireland’s vibrant hospitality sector.
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