Gavin Haag
- Role
- Content Strategy Manager at Amazon Web Services (AWS)
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Gavin Haag
Hi LinkedIn, I’m looking forward to connecting with you! Here’s a bit about me and my…
Experience
Content Strategy Manager
Sep 2025 — Present · Seattle, WA, US
Leading content strategy and production for AWS\'s Social Responsibility & Impact (SRI) organization, building scalable frameworks and multimedia assets that connect social impact initiatives to business goals and community outcomes.Strategic Impact in 60 Days:Transformed SRI\'s content approach from execution to organization-wide strategy:• Developed comprehensive 2026 content strategy and editorial roadmap for global SRI teams• Established weekly editorial syncs with all organizational leaders, expanding from two stakeholders to full cross-functional participation• Created content strategies for SEA accelerator and health initiatives aligned to business priorities• Redesigned monthly newsletter for improved engagement—streamlined content while increasing effectivenessProduction & Storytelling:Built SRI\'s multimedia content library from the ground up:• Produced three videos for flagship programs including SA Fellows and internal onboarding• Captured 12 customer and partner interviews across audio/video formats for future campaigns• Managed vendor procurement and directed event photography, securing 200+ professional images with full rights ownership• Serving as content lead for strategic Deloitte partnershipInfrastructure & Governance:Established systems that didn\'t previously exist:• Revamped and expanded editorial calendar with enhanced planning workflows• Spearheaded content strategy and development for public-facing SRI pages on AWS domain• Built frameworks that align internal storytelling with leadership goals and AWS co-branding standards• Created governance models and templates that streamline review and production processesBringing commercial marketing expertise from enterprise environments (eBay) and professional production capabilities to elevate AWS SRI\'s content from tactical execution to strategic, organization-wide impact.
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