Gautham S. Madala
AI enthusiast | Digital Infra Engineer | Adobe Analytics CJA Certified 3X | MarTech Architect Consultant | SQL | Business Intelligence | Adobe CJA | Python | Product Analytics | AEP | GA4
- Role
- Software Engineering Consultant at Tekhubinc
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Gautham S. Madala
Hi I’m Gautham, currently working as Consultant at NRG.With a Master\'s in Information Technology Management from UT Dallas, I’ve had the opportunity to lead and deliver high-impact digital and analytics initiatives across major organizations like American Airlines and Freedom Mortgage. From advancing digital analytics adoption to reimagining marketing attribution, I bring a passion for solving business problems with smart, scalable solutions.I’m deeply curious about global business strategy, enterprise product development, and sustainable innovation. Whether it’s building data pipelines, designing KPIs, or optimizing the customer journey, I love using analytics to unlock performance and create meaningful change. My aspirations• Create and learn global business product strategies and enterprise solutions down the line• Drive change and make the world a better place. To me, this means helping companies make their operations sustainable environmentally, economically, and socially.• Learning and growing both my interpersonal and technical skills so that I can strive to be the most successful version of myself.Skills & tools: Adobe CJA, Adobe Analytics, Adobe Launch, Google Analytics, Tag Manager(Tealium & Google), Teradata, SQL, Python, Tableau, Excel, Marketing attribution, Web Analytics, A/B testing, R, Power BI, Agile, Jira, Confluence, Statistics and Modelling, HTML, JS, QualtricsVendors: Adswerve, ContentSquare, Qualtrics, Quantum Metric, Fullstory, Google Analytics, Seer, Compass Red, Zuko, BruceClay, Kochava, Adobe, Teradata, Heap, Celebrus, UserTestingThanks for visiting my profile,Let\'s connect and chat!
Experience
Software Engineering Consultant
Oct 2023 — Present · Dallas, TX, US
Education
PES University
Bachelor of Engineering - BE, Computer and Information Sciences, General
University of the Cumberlands
Master's degree, Strategic Management
The University of Texas at Dallas
Master of Science - MS, Management Information Systems, General
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