Gautham Ramachandran
Marketing & Strategic Partnerships @ BigBasket 🥦 ¦¦ TATA 🙏🏻 ¦¦ IIM-B 🎓 ¦¦ Part Time Stand up Comic 🎤 ¦¦ Head Coach @ Synergy Badminton Academy 🏸
- Role
- Marketing Manager - Strategic Partnerships at bigbasket
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Gautham Ramachandran
Instinctively an Entrepreneur with more than 15 + years of rich experience in Entrepreneurship,Business Development, Strategic Partnerships, Customer Engagement, E-commerce, online sales, marketing, new acquisition, key account management, business operations, projects, team-management, regional business development & Startup Building, having led several business initiatives across verticals through strategies to drive measurable outcomes. Have finished my EGMP from IIM Bangalore.Entrepreneurship is encouraging, although if it is under the claim that education is better served through experience than the classroom I would disagree. If everyone took this route, the future of business would be all innovation and no operation!\"I think the biggest mistake that salespeople make today is that they try to pretend they’re not salespeople.\"
Experience
Marketing Manager - Strategic Partnerships
May 2022 — Present · Bengaluru, IN
Tata Neu Strategic Partnership:• Grocery is a huge contributor to Tata Neu which is Tata\'s Super App. Leading Strategic Partnerships to improve cross-sell across Tata Brands and improve the Tata Neu contribution to BB\'s overall sales. Payment Gateway Partnerships:• SPOC to 40 + Banks & 10 + Mobile Wallets 4 BNLP providers to give the end-to-end best payment experience to the customer with the best offers to make sure user retention is achieved month on month. • Working with Juspay to improve the payment experience. • Worked closely with the analytics team to improve the average basket value of a customerGift Cards: A tactical instrument used to drive acquisitions and brand affinity.• Monitoring spend ratios while reducing discounts offered to Key Partners • Increasing touchpoints to help build the BB Wallet Balance which increases customer retention.
Education
Indian Institute of Management Bangalore
Candidate - On Campus - Executive Programme in General Management
Center for Management Studies(CMS)
Bachelor of Business Administration - BBA, Marketing
2012 — 2015
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