Gautam Saraswat

About Gautam Saraswat

I am a marketing strategist and builder of purpose-driven brands with over 20 years of experience in B2B and B2C environments, currently leading Brand & Marketing at Aludecor - one of India’s most innovative building materials companies, and being the most tested & trusted ACP brand in India.My work lies at the intersection of strategy, innovation and industry transformation. I believe strong brands are built from ideas backed by transparency, insight and measurable impact. Over the course of my career, I have helped teams scale visibility, instill trust and elevate conversations with architects, builders, partners and ecosystem stakeholders.At Aludecor, I lead integrated marketing and category-building initiatives that drive purposeful growth and positive systemic change. I’m particularly proud of two marquee efforts:Test Nahi Toh Trust Nahi - India’s largest voluntary, free and open material testing movement in the B2B space and the ACP industry. With this initiative, we opened Aludecor’s NABL-accredited* R&D and fire testing facilities to the broader industry at no cost, inviting architects, fabricators and builders to send real samples for blind, unbiased testing - reinforcing that trust is earned through evidence, not claims.MatGenie - India’s first AI-powered material intelligence assistant for the built environment, designed to shift discourse from subjective claims to clear, evidence-backed material insights.What I do best:• Craft and execute brand strategies that deliver measurable business and industry impact• Lead category-defining initiatives that elevate trust and decision-making• Inspire teams to build value beyond transactionsWhat I care about:• Innovation that benefits entire ecosystems• Marketing that drives clarity, transparency and real choice• Building digital communities grounded in insight, not noiseLet’s connect if you’re passionate about brand evolution, industry innovation or material intelligence or if you want to exchange ideas on shaping the future of the built world.

Experience

1. Head of Marketing

   Aludecor

   Mar 2022 — Present · Kolkata, IN

Education

• The Bhawanipore Education Society College

  Bachelor of Commerce (B.Com.), Commerce

  2000 — 2003

• SIMS (AICTE) - Ghaziabad

  PGDBM, Marketing & Finance

  2004 — 2006

Skills

• Business Development
• Negotiation
• Marketing Management
• Brand Development
• Retail
• Market Planning
• Product Management
• Management
• Product Development
• Marketing Communications
• Marketing
• Advertising
• Key Account Management
• Sales
• New Business Development
• Brand Management
• Marketing Strategy
• Integrated Marketing