Gautami Shinde

About Gautami Shinde

As a passionate and results-driven marketing professional with over 3 years of experience, I specialize in crafting data-backed strategies that amplify brand presence and deliver measurable business impact.I currently serve as a Senior Marketing Executive at TÜV SÜD South Asia, where I drive strategic initiatives across digital platforms (SEO, Google Ads, Facebook Ads), event planning, content creation, and sales alignment. I’m adept at managing the full marketing lifecycle—from ideation to execution—while collaborating cross-functionally to ensure consistent messaging and maximum ROI. I thrive in collaborative environments and have a proven track record of working cross-functionally with global teams and various stakeholders —including sales, product, and creative units—to deliver high-impact results.With a background in both engineering and marketing (MBA - Marketing + B.E.), I bring analytical thinking and creative vision to every campaign. I’m also experienced with tools like Marketo, SAP CRM, Asana, and Microsoft Office Suite.I\'m passionate about building strong brand stories, optimizing performance, and creating meaningful engagement through integrated marketing strategies.

Experience

1. Senior Marketing Executive

   TÜV SÜD

   Apr 2024 — Present · Pune, IN

   Strategic Marketing & InsightsPartner with regional business units to identify market trends, customer challenges, and business drivers.Provide marketing consultation and input on go-to-market plans, value propositions, and positioning.Develop data-backed marketing strategies to support technical and industrial sectors. Marketing Strategy & ExecutionTranslate business needs into integrated marketing strategies aligned with sales and business goals.Manage budgets and oversee execution of regional marketing programs across SEO, paid ads (Google/Facebook), and event marketing.Track KPIs including ROI, brand awareness, lead generation, and customer engagement to optimize campaign performance. Content Strategy & LocalizationCollaborate Digital Marketing for regional market campaigns.Creating and Validating content relevance, ensuring alignment with local customer segments and business goals.Contribute to brand consistency across channels and touchpoints.🤝 Sales Enablement & Lead GenerationWork closely with sales teams to align marketing and sales strategies, messaging, and engagement initiatives.Drive ABM (account-based marketing) campaigns and lead nurturing initiatives to fuel pipeline growth. Performance Optimization & AnalyticsMonitor and analyze marketing metrics (ROI, conversion rates, thought leadership reach) to continuously refine strategy.Provide actionable insights through campaign analytics and customer data interpretation. Cross-functional CollaborationLiaise with internal stakeholders including Sales Excellence, CoEs, and global marketing teams to ensure strategic alignment.Lead regular meetings for knowledge-sharing and campaign alignment.

Education

• SHEILA RAHEJA SCHOOL OF BUSINESS MANAGEMENT AND RESEARCH, MUMBAI SUBURBAN

  Master of Business Administration - MBA, Marketing

  2019 — 2021

• Jawaharlal Darda Institute of Engineering and Technology

  B.E, Computer Science

  2013 — 2017