Gautam Khartade

About Gautam Khartade

Marketing Automation Certified with Knowledge of various Marketing Automation Tools such as Adobe Marketo Engaged, Salesforce Marketing Cloud, Salesforce Pardot, Salesforce CRM IBM UNICA, Adobe Campaign, etc.Worked on various Marketing Campaigns including Paid Search, Email, Paid Social, Online Advertising, List Upload, Content Syndication, Webinars, Trade shows, Events & lead Nurture, etc. 10 years of Experience in Marketing Automation, Campaign Management, Campaign Operations, Email Marketing, Digital Marketing, Affiliate Marketing & Account management.Client Domains : Oil & Gas | Pharmaceuticals | HealthCare | eCommerce| Industrial Safety| Education | Telecommunications | Real Estate Developed data standardization practices and workflows for all the cross-functional teams like Demand Gen, Product Marketing, SDR, and Sales to improve Segmentation and DataBase Health Designed complex lead lifecycles to improve Conversion Reporting and Lead Routing Partnered with content and sales teams to design a lead-scoring model to improve reporting and conversion Built nurturing campaigns, archiving workflows, and lead scoring models to help accelerate leads through lifecycles Implemented GDPR requirements on all websites, forms, and database Oversaw production of emails, and nurturing campaigns. landing pages, targeted campaigns, and surveys Brief the Creative Services team on design, copy, image, and content needs in the development of sales tools, collateral, advertisements, trade shows, events, websites, and other promotional activities. Initiated A/B testing on subject lines, calls-to-action & headlines that increased open rates and customer engagement. Supported the Strategic Marketing manager & partner with product marketing teams to develop & implement tactical marketing communications projects, including sales tools, marketing collateral, advertisements, Trade show websites & training materials. Conducted email campaign setup including email design & configuration, optimizing existing creative, targeting, data monitoring, scheduling, tracking, testing & deployment. Effectively coordinate the development, design, approval, production & distribution of marketing materials in partnership with the creative design team. Managed Marketing Automation Instances with oversight on all key marketing activities and performance indicators including lead nurturing, content generation, Revenue and Pipeline generated, Salesforce integration/administration, and overall strategic direction etc

Experience

1. Marketing Operations Manager

   Securonix

   Feb 2024 — Present

   Key Responsibilities & Achievements: Lead Marketing Automation StrategyDesigned, implemented, and optimized end-to-end lead lifecycle workflows using Adobe Marketo, aligned with MQL → SQL → Closed-Won stages.Built scalable nurture programs, triggered campaigns, and scoring models to enhance lead quality and funnel velocity. Campaign Operations & ExecutionManaged multi-channel campaign execution across email, webinars, content syndication, paid media, and virtual events.Partnered with regional marketing, sales, and product teams to deliver ABM and demand-gen campaigns with measurable ROI. Salesforce & CRM IntegrationOversaw bi-directional Marketo-Salesforce sync, ensuring clean lead routing, field mapping, and campaign member tracking.Created custom campaign attribution models, enabling precise pipeline influence reporting and sales-marketing alignment. Data Governance & Lead ManagementDefined lead scoring models, deduplication processes, and GDPR-compliant opt-in frameworks.Utilized tools like Ringlead, ZoomInfo, and Salesloft for data enrichment and pipeline acceleration. Martech Stack OptimizationEvaluated, integrated, and managed tools like 6Sense, Drift, Splash, and ZiftOne, aligning with the marketing tech roadmap.Standardized campaign tracking via UTM structures, improving visibility across buyer journeys. Analytics, Reporting & KPIsBuilt performance dashboards using Marketo & Salesforce reports to track MQL velocity, engagement rates, and campaign performance.Enabled data-driven decisions with real-time reporting on conversion rates, database health, and pipeline contribution. Team Enablement & DocumentationDeveloped SOPs, training guides, and scalable processes for global marketing operations teams.Supported new team onboarding and cross-functional collaboration with sales and RevOps.

Education

• Amravati University

  Master of Computer Applications - MCA, Computer Programming, Specific Applications

  2010 — 2013

Skills

• Search Engine Optimization (SEO)
• Dbms
• Javascript
• Pay Per Click (Ppc)
• Css
• Social Media Marketing
• Java
• Email Marketing
• Google Webmaster Tools
• Mailchimp
• Jquery
• Google Analytics
• Marketo
• Email Newsletter Design
• Google Adwords
• Digital Marketing
• Computer Hardware
• Mysql
• C++
• Php
• Affiliate Marketing
• Social Media Optimization (Smo)
• Online Campaign Management
• Html5
• Unica Campaign