Gautam Basak
Digital Marketing | SEM | Google Adwords | PPC | SMM | Google Analytics | Programmatic | Taboola | AdRoll | Native Ads
- Role
- Digital Marketing Advisory - Consultant at Accenture
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Gautam Basak
Digital marketing Certified Professional with expertise in Paid Media Campaigns…
Experience
Digital Marketing Advisory - Consultant
Apr 2022 — Present · Bangalore, IN
Managing Digital Marketing Paid Media Campaigns across multiple platforms, including Google Ads, Microsoft Advertising (Bing Ads), Social Media Ads, Programmatic Ads and other relevant paid digital media channels. Optimizing campaigns by continuously improving key performance metrics like CTR, CPC, Conversion Rates, CPA, Leads, etc. Collaborating with global teams and clients on end-to-end marketing campaign strategy.
Education
International Institute of Information Technology Bangalore
Post Graduate Diploma in Data Science
2020 — 2021
Maulana Abul Kalam Azad College, Bangalore
Bsc - Computer
2002 — 2005
University of Wales
Master of Business Administration - MBA
2006 — 2008
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