Gauri Shankar Bisht
- Role
- Digital Marketing & Research Senior Associate at Google Operations Center
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
About Gauri Shankar Bisht
I am a results-oriented professional with over six years of experience bridging the gap…
Experience
Digital Marketing & Research Senior Associate
Oct 2022 — Present
Created documentation and executed trainings, as needed, and provide user feedback to marketing platform enhancements.\\\\n. Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.\\\\n•Proficiency in performing secondary research using various tools, directories and websites like Zoom info, Hoovers, domain big data, Bloomberg, Capital IQ, and LinkedIn Sales Navigator etc.\\\\n•Conceive, design and execute secondary research on: Company business model, segments, revenue model, strategy, issues/challenges, M&A history, competitive positioning, organisation structure, key management and recent developments.\\\\n. Training and Helping team to support the initial prospecting and lead qualification process, and maintain the status and data on the client\'s proprietary and other customer relationship management (CRM) reporting tools.\\\\n•Also analysing various companies via their websites; quality of the website, strength of the company, products and services they offer, prices of the product, their turnover etc to find out that if they can be potential clients and prepare the company report accordingly.\\\\n. Participated in brainstorming sessions to improve Knowledge Management tool, research process, client satisfaction and quality effectiveness.\\\\n. Ability to identify the better decision maker for a company to provide quality details to the marketing team.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
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