Gauri Malik
Marketing Analytics | Power BI & Data-Driven Insights | Aspiring Business Analyst
- Role
- Marketing Analyst at Nippon Paint India
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
About Gauri Malik
IAnalytical and results-driven professional with hands-on experience in marketing analytics, dashboard reporting, and process optimization. Proven ability to gather and analyze data, translate insights into actionable strategies, and improve decision-making across teams. Strong understanding of business KPIs, with practical exposure to tools like Power BI, Google Analytics, and CRM platforms. Currently transitioning into a Business Analyst role by leveraging both technical and strategic skills.
Experience
Marketing Analyst
Jan 2025 — Present · Delhi, IN
Collaborated with cross-functional teams to collect and analyze business requirements for a loyalty app projected to increase repeat purchases by 55%.• Conducted market and competitor analysis using benchmarking frameworks, influencing a new campaign that drove a 7% increase in initial sales.• Created Power BI dashboards to monitor sales and campaign performance KPIs; reduced manual reporting time by 30%.• Gathered user feedback and translated insights into functional requirements to enhance UI/UX; improved user engagement metrics by 15%.• Documented project scope, use cases, and business rules for ongoing digital marketing initiatives using structured templates
Education
Jaypee Institute Of Information Technology
Integrated mtech biotechnology
2020 — 2025
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