Gaurav Singh

Digital Marketing & Analytics | Web Analytics | MarTech

Role: Manager - Digital Analytics & Martech Platform Management at Accenture
Location: Hyderabad, TG, IN
LinkedIn followers: 500 followers

About Gaurav Singh

Empowering brands to effectively connect with their target audience through strategic MarTech integration. As a seasoned digital marketer, I offer expertise in cross-channel marketing and analytics across various platforms including Search, Social, Paid Ads, Email, and innovative Marketing Technology strategies.

Experience

Manager - Digital Analytics & Martech Platform Management
Accenture
Apr 2024 — Present · Hyderabad, IN
As a Manager in Digital analytics & Martech Platform Management, I help in transforming business requirements into effective digital analytics solutions, collaborating closely with technology teams for seamless implementation. My role involves designing and implementing tracking for web and mobile platforms, ensuring data quality through UAT, and enhancing measurement methods.I lead performance analysis across digital channels, using tools like Adobe Analytics, Audience Manager, Real-time CDP, AppsFlyer, Power BI and Tableau to deliver insights and automate reporting. Additionally, I ensure compliance with data privacy regulations and manage global legal reviews, driving data-driven decisions and strategic improvements in marketing operations.

Education

Indian Institute of Management, Kozhikode
Executive Program, Mastery in Marketing, Analytics and Sales
Amity Institute of Information Technology
PGDIT, Computer Science
2003 — 2004
Punjab Technical University
Master of Computer Applications (MCA), Computer Science
2007 — 2009

Skills

Web Design
Sem
Online Advertising
Web Content Management
Search Engine Optimization (SEO)
Content Strategy
Organic Search
Webtrends Analytics
Website Development
Google Analytics
Ppc
Search Engine Marketing (Sem)
Omniture
Digital Strategy
Email Marketing
Google Webmaster Tools
Pay Per Click (Ppc)
Analytics
Online Marketing
Social Media Marketing
Web Analytics
Landing Page Optimization
E-Commerce
Conversion Optimization
Html
Google Adwords
Social Media
Digital Marketing
SEO
Smo
Facebook

Contact information

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Work email
•••••@accenture.com
Personal email
•••••@•••••.com
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Current company

Accenture

Business Consulting and Services · 10K employees · Grand Canal Harbour, Dublin 2, IE

Accenture helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed for organizations across industries. Our strategy is to be the reinvention partner of choice for our clients and lead in the safe, widespread adoption of AI, and to be the most client-focused, AI-enabled, great place to work in the world. We bring together the talent of our approximately 786,000 people with proprietary assets and platforms, deep process and industry expertise, and leading ecosystem relationships to deliver end-to-end solutions and measurable outcomes at scale. Through our Reinvention Services, we offer broad expertise across Cybersecurity, Digital Core, Finance, Industry and Enterprise, Song, Supply Chain and Engineering, and Talent, with advanced capabilities in AI and Data, Industry and Process, and Technology. We serve approximately 9,000 clients and generated approximately $70 billion in FY25 revenue. Visit us at accenture.com. This LinkedIn company page is moderated. When engaging with Accenture, we encourage everyone to: - Use common courtesy and be respectful of others. - Create your own original content and avoid content that you know to be fraudulent. - Never repost someone else's copyrighted work, unless you have permission. - Never post personal, identifying, or confidential information. We reserve the right to delete comments or posts we deem to be: - Profane, obscene, inappropriate, offensive, abusive material. - Spam, repeated comments and commercial messages and personal advertisements. - Discriminatory or that contain hateful speech of any kind regarding age, gender, race, religion, nationality, sexual orientation, gender identity or disability. - Threats; personal attacks; abusive, defamatory, derogatory, or inflammatory language; or stalking or harassment of any individual, entity or organization. - False, inaccurate, libelous, or otherwise misleading in any way.

accenture.com

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About Gaurav Singh

Experience

Manager - Digital Analytics & Martech Platform Management

Education

Indian Institute of Management, Kozhikode

Amity Institute of Information Technology

Punjab Technical University

Skills

Find verified contacts for anyone on LinkedIn