Gaurav Raj Anand

About Gaurav Raj Anand

In my current role as GM - Category, I lead the end-to-end business for core categories at BannerBuzz, BestofSigns, and Coversandall, which drive ~$95M (INR 760 Cr) in net revenue, contributing nearly 80% of total revenue in FY23 with an EBITDA of >10%. My focus spans across category growth, conversion rate optimization, P&L health, digital merchandising, product, and customer experience enhancement for a large-scale D2C operation across the US, UK, Australia, and Canada.Earlier at VAHDAM, a series-D funded D2C brand, I owned and managed 3 D2C e-commerce websites - US, Global, India, to drive revenue by influencing AOV & conversion rates. Both moved northward, reducing the CAC by ~30%. As the head of retention, I spearheaded CRM campaigns and pre- and post-purchase automation journeys, taking returning customers\' revenue to ~60%.I began my career at EXL, where I led sales and marketing efforts for digital and analytics solutions across retail, travel, utilities, insurance, and BFS sectors globally. Starting with establishing EXL\'s footprint in Australia & New Zealand, I later helped close multiple $ 50 M+ large deals in the UK and US markets. I also led go-to-market strategy, branding, and product marketing for EXL’s digital IPs such as CONNECx (CX Suite), MIA, and Exelia.AI.An engineer from BIT Mesra and an MBA from IIM Calcutta, I received a PPO at GroupM for the Group Head role after driving strategic marketing initiatives for P&G as a summer intern.I am a result-oriented guy with strong analytical abilities and thrive at the intersection of business, product, and marketing strategy. I enjoy reading and learning more about topics in economics, aviation, and space exploration.Specializations and Interests: Category Management, Product Management, Product Marketing, P&L, CRM, Growth, Retention Marketing, GTM, Marketing Analytics, Digital Marketing, Economics

Experience

1. General Manager - Category

   Group Bayport

   Sep 2023 — Present · Gurugram, IN

   Leading core categories across BannerBuzz, BestofSigns, and Coversandall contributing to $95 million (INR 760 Crores) in net revenue (~80% of total revenue) in FY 23- Core categories (Banners, Signs and Displays, and Table Covers) at BestofSigns in the US and, Bannerbuzz across the United States, United Kingdom, Canada, Australia, and New Zealand (USD 55M in FY23)- Core categories (Patio Covers, Custom Covers, Custom Tarps, Solar Shades, Cushion Covers, Industrial and Equipment Covers) at Coversandall across the US, Canada, the UK, Australia, and the European Union (USD 40M in FY 23)

Education

• Creane Memorial High School

  General

  2001 — 2004

• Indian Institute of Management, Calcutta

  Master of Business Administration - MBA, Business Administration and Management, General

  2016 — 2018

• D.A.V. Public School

  XIIth, PCM with Informatics Practices(CBSE)

  2009 — 2011

• Don Bosco Academy, Patna

  10th, ICSE(Mathematics, Science, Computer applications)

  2004 — 2009

• Birla Institute of Technology, Mesra

  Bachelor of Engineering (B.E.), Electronics and Communications Engineering

  2012 — 2016

Skills

• Microsoft Excel
• Public Relations
• Team Management
• Java
• C
• Microsoft Office
• New Business Development
• Public Speaking
• Strategic Planning
• Program Management
• Management
• Project Planning
• Marketing
• Leadership
• Entrepreneurship
• Event Management
• Business Development
• Html