Gaurav Lakra
Assistant Manager - BYD India | Ex Communique (Nationwide Presence)
- Role
- Assistant Manager - Sales Field Marketing at Byd India Private Limited
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Gaurav Lakra
Results-driven professional specializing in Planning & Operations, Procurement, Retail…
Experience
Assistant Manager - Sales Field Marketing
Jan 2025 — Present · Gurugram, IN
As a Field Marketing Manager in the rapidly evolving electric vehicle sector, I lead regional marketing initiatives that drive customer engagement, brand visibility, and sales & marketing performance.Plan and execute localized marketing strategies across key markets to support product adoption and brand growth. Collaborate with Sales, Product, and Communications teams to align field programs with broader business objectives. Organize and manage high-impact events (test drive activations, trade shows, local brand partnerships) tailored to regional audiences.Analyze campaign performance and optimize programs based on customer insights and market data.
Education
Swami Vivekananda Subharti University, Meerut
Master of Business Administration - MBA
2023 — 2025
National Institute of Event Management - India
Post Graduation Diploma In Event Management
2019 — 2020
Guru Gobind Singh Indraprastha University
Bachelor In Hotel Management
2013 — 2017
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