Gaurav Gupta

About Gaurav Gupta

Results-driven Marketing Leader with over 19 years of proven expertise in conceiving, directing, and executing impactful B2B marketing strategies & campaigns across North America, Asia, and Oceania. Instrumental in driving closure of 5.1M+ USD in business through strategic collaboration with sales teams. Adept at problem-solving, Lead Generation, fostering Sales & Marketing synergy, overseeing Brand Management, orchestrating Market Share Expansion, and conducting insightful Market Research. Demonstrated proficiency in a wide spectrum of digital marketing, including website development, SEO, strategic paid campaigns, content creation, and graphic design. Additionally, showcased the ability to administrate and implement marketing CRM automations & email campaigns, emphasizing a keen eye for optimizing workflow efficiency. Well-versed in setting, managing, and reporting on marketing budgets, KPIs, and team performance, ensuring optimal resource allocation and achieving measurable success. Expert in day-to-day marketing implementation & operations and team management, having recruited, supervised, and trained 45+ marketing professionals. Takes a collaborative approach in working closely with stakeholders on various marketing projects, fostering strong relationships to enhance project outcomes. Dedicated to driving brand awareness and lead generation, with a strategic focus on aligning marketing efforts with organizational objectives. Collaborating effectively with the leadership team, contributing to the implementation of the brand marketing strategy, although not holding a formal leadership role. My collaborative approach ensures seamless integration with the team\'s objectives and contributes to the overall success of marketing initiatives. Passionate about leveraging my multifaceted skill set, including digital marketing expertise, to craft and execute cross-functional B2B marketing strategies. My commitment to excellence, combined with a keen understanding of market dynamics, positions me as a dynamic force in steering organizations towards sustained success in competitive markets. Let\'s connect to explore how my strategic approach and proven leadership can contribute to the growth and success of your organization.

Experience

1. Director of Marketing Operations

   Doceree

   May 2024 — Present · New Delhi, IN

   Lead cross-functional strategy and implementation of HubSpot across marketing and sales teams to drive alignment and platform adoption.• Build scalable marketing automation frameworks to support lead lifecycle, nurturing, retargeting across the buyer journey.• Develop and refine a dynamic lead scoring model to improve lead quality and conversion rates.• Manage end-to-end campaign execution via HubSpot—including emails, landing pages, forms, workflows — to ensure efficiency and ROI.• Create and maintain real-time performance dashboards tracking marketing KPIs, pipeline contribution, and campaign performance.• Oversee lead data quality and hygiene to ensure accurate segmentation, personalization, and reporting.• Analyze HubSpot data to uncover new campaign opportunities and optimize pipeline and revenue growth strategies.• Continuously refine buyer personas and ideal customer profiles (ICPs) using behavioral insights and performance data.• Evaluate and implement emerging MarTech tools, with a focus on AI advancements, to improve efficiency, reporting, and campaign outcomes.• Define and operationalize lead lifecycle stages and sales funnel processes in collaboration with sales leaders.• Maintain and update internal documentation and the demand team knowledge base, standardizing core processes and best practices.• Provide training and support to sales teams on optimal HubSpot usage, including reporting, forms, and campaign tracking.

Education

• Guru Gobind Singh Indraprastha University

  MBA, Marketing/Marketing Management, General

• Guru Gobind Singh Indraprastha University

  BCA, Computer Programming, Specific Applications

Skills

• Competitive Intelligence
• Competitive Analysis
• Crm
• Customer Relationship Management (Crm)
• Marketing Research
• People Development
• Marketing
• Product Marketing
• B2b Marketing
• Salesforce.com
• Database Marketing
• Market Intelligence
• Management
• Marketing Communications
• SEO
• Secondary Research
• Email Marketing
• B2b
• Lead Generation
• Segmentation
• Marketing Strategy
• Saas