Gaurav M. Bhattnagar

About Gaurav M. Bhattnagar

I lead digital marketing and revenue growth initiatives at the intersection of strategy, technology, and data.Over the past two decades, my career has moved across enterprise IT, entrepreneurship, and performance-driven digital marketing. This mix has given me a practical understanding of how technology, marketing, and sales systems must work together to produce predictable growth.Today my work focuses on building scalable demand generation and go-to-market systems by aligning search strategy, performance marketing, CRM workflows, and marketing automation into structured revenue engines.Across leadership roles and consulting engagements, I have delivered measurable outcomes including 434% ROI on managed marketing investments, a 38% reduction in sales cycle duration, and a 44% improvement in conversion efficiency through better pipeline design and execution.I continue to explore the evolving role of AI in marketing operations, particularly in areas such as customer acquisition modelling, search architecture, and marketing analytics.

Experience

1. Head of Digital Marketing

   Pcg Digiverse

   Sep 2025 — Present · New Delhi, IN

   I currently lead the Digital Marketing consulting practice at PCG DigiVerse (A Division of Prakhar Software Solutions Ltd), responsible for building revenue-driven growth systems for both internal ventures and client organisations.My role combines strategy, execution oversight, and revenue accountability - designing scalable demand generation frameworks that align marketing activity with measurable pipeline outcomes.Key focus areas include:• Architecting go-to-market strategies for SaaS, EdTech, and B2B service organisations.• Designing CRM-aligned marketing systems using platforms such as HubSpot, Salesforce, and marketing automation tools.• Building integrated demand generation programs spanning search, paid media, content, webinars, and thought leadership.• Developing analytics frameworks that connect marketing performance to pipeline visibility and revenue outcomes.• Leading cross-functional collaboration between marketing, sales, and leadership teams to improve conversion efficiency.Through this work, the focus has consistently been on replacing fragmented marketing efforts with structured growth systems that improve lead quality, shorten sales cycles, and strengthen revenue predictability.

Education

• Chaudhary Charan Singh University (CCSU), Meerut

  Bachelor's degree, Business/Commerce, General

  1997 — 2000

• Visva-Bharati

  Master of Computer Applications - MCA, Computer Science