Gourav Aanand

About Gourav Aanand

With over 15+ years of experience in marketing and business development, am passionate about customer delight. Up-scaling brand awareness and consideration is my forte. During the course of my career, I have gained immense knowledge to command expertise in large-scale brand and product campaigns for multinational brands, integrated marketing across ATL/ BTL, managing business and channel partners. Having worked in matrixed organizations, I believe in cross functional collaboration across the organization. Entrepreneurship accustomed to Start-up culture Multi-tasking/ cross-functional Retail Marketing Strategies Media Planning Brand Communications Event Planning & Execution Experiential Marketing Brand Associations Digital Marketing Promoter Program Management Direct Marketing Budgeting & Administration Market Research Agency Management Team Building & Leadership

Experience

1. Head of Retail Marketing

   Smartron

   Jun 2017 — Present · Gurgaon, IN

   Responsible for planning annual marketing calendar, development and implementation of marketing strategies, communications, promotions, sponsorships and events Guide the positioning of each brand variant in the portfolio by defining the core product attributes, key customer segments, unique proposition & reason to exist Find new avenues and tie-ups (barters & sponsorships) to increase reach of marketing campaign Managing partner eco system (Flipkart/ Redington) for developing marketing material & content Training trade sales teams (internal/ channel partners/ promoters) with brand variant ethos, marketing communication kits, guidelines etc Develop high impact Brand Associations in large scale properties e.g. Battleground Asia Boxing, Kabaddi Pro League (KBL), Indian Super League (ISL), Premier Badminton League (PBL) etc. Utilize ATL mix to build media campaigns covering 3 phases (teaser/ launch/ sustenance) to drive awareness Work with key service providers internally & externally to execute on marketing campaigns. POSM and other merchandising support to the channel Product training schedules for the internal/ external sales team, channel partners and promoters

Education

• Sikkim Manipal University

  M.B.A., Marketing

  2008 — 2010

• Delhi University

  B.Com, Commerce

  1999 — 2002

Skills

• Marketing
• Start-Ups
• Go-to-Market Strategy
• Brand Management
• Channel
• Telecommunications
• Marketing Management
• Business Development
• Multi-Channel Marketing
• Media Planning
• Management
• Strategic Alliances
• Business Strategy
• Marketing Communications
• Competitive Analysis
• Market Planning
• Leadership
• Vendor Management
• Team Building
• Budgets
• Key Account Management
• Marketing Strategy