Gaurav Tanwar

About Gaurav Tanwar

Specialties : Social Media, Keywords Analysis & Research Google Analytics And SEO Strategies (B2B and B2C). Search Engine Marketing Social Media Marketing Quality Link Building implementation Expert SEO Team Management Develop strong SEO strategies for clients based on their specific needs Execute technical SEO Audits of client websites Glibness in SEO core elements including: On-page and Off-page tactics, Optimization of site navigation, internal linking structure, URL structure, Title, Meta Descriptions, H-tags, dynamic and static page templates, XML sitemaps, Robots, Canonical Tags, etc. Known Tools: 1. Google Analytics. Google Adwords (Search and display network). Webmaster. Word press (Basics) 5. Keyword research tool. Back link checker. SEO Score checker 8. Google Trends

Experience

1. Digital Marketing Manager

   Initsky

   Jul 2018 — Present · Jaipur, IN

   Boosting clients’ growth by digital presence. Handling search, display & shopping and video campaigns to boost their awareness and conversions• Test & analyze the performance of PPC campaigns to determine efficiency & effectiveness• Media planning across search engine platforms as well as implementation, optimization and performance reporting of marketing campaigns such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn and Twitter ads• Analyzing site and landing pages of campaigns and propose necessary changes from PPC perspective• Client Communication: Regular client communication through mail and phone calls• Extensive use of Google Analytics & Google Tag Manager for monitoring & tracking • Worked on Google Shopping Ads, Facebook Ads and Search Engine Optimization• Optimizing existing campaigns in terms of structure, bidding, etc while keeping in mind several factors as Spend (Cost), Returns (Return on Ad Spend), etc• Managing existing campaigns or designing new ones on Google Adwords• Boosting revenue of the website and keeping an eye on campaigns• Expertise in CMS handling like Prestashop, Magento, Wayfair, Houzz, Drupal

Education

• Poornima College of Engineering

  Bachelor's degree, Electrical, Electronics and Communications Engineering

  2008 — 2012

Skills

• Team Management
• Training
• Research
• Web Analytics
• Google Adwords
• Vendor Management
• Microsoft Sql Server
• C
• Search Engine Marketing (Sem)
• Customer Service
• Customer Satisfaction
• Microsoft Excel
• SEO
• Search Engine Optimization (SEO)
• Smo
• Management
• Social Media Marketing
• Wordpress
• Sem
• Google Analytics
• Windows
• Powerpoint
• Social Media Optimization (Smo)
• C++
• Html
• Leadership