Gaurav Rathore
Manager at IPG Mediabrands || Ex-Dentsu || Ex-CBRE || Ex-Cognizant
- Role
- Manager - Search & Social at IPG Mediabrands
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Gaurav Rathore
I’m a results-oriented Paid Media professional with 9+ years of experience managing high-impact campaigns across Google Ads, Bing Ads, Meta, and other platforms. I\'ve successfully scaled ad accounts, optimized ROI, and driven lead generation across a range of industries — from startups to established brands. Specializing in developing and implementing comprehensive digital strategies across different platforms. My Core Expertise: • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns • Strategizing, Implementing and Reporting the web promotional activities. • Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with internal revenue goals. • Ideation, creation, management & reporting of ad campaigns (both Google & Facebook) for the clients. • Lead Generation Campaign Creation, Audience analysis, Performance Management & Reporting. • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Technical Skills:Web Tools : Google Analytics, Google Search Console, Facebook Ads Manager, Google AdwordsSEO Tools : Ahref, Meta SEO Inspector, Screaming Frog, SEMRush, Majestic, SkaiMicrosoft Office : Excel, Word, Power Point, Google Docs
Experience
Manager - Search & Social
Jun 2025 — Present
Education
NMIMS Global Access School For Continuing Education
Post Graduation Diploma, Marketing and Management
2019 — 2021
Global College Of Technology
Bachelor of Technology (B.Tech.), Electronics and Communications Engineering
2011 — 2015
Birla Shiksha Kendra
SSC, Mathematics and Computer Science
2010 — 2011
Skills
- Keyword Research
- Html
- Strategic Planning
- Competitive Analysis
- Google Docs
- Leadership
- Facebook Marketing
- Google Analytics
- Spreadsheets
- Microsoft Office
- Instagram Marketing
- Landing Page Optimization
- Data Analysis
- Google Webmaster Tools
- Link Building
- Web Analytics
- Google Website Optimizer
- Search Engine Optimization (SEO)
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