Gaurav Puri
Lead - Gsa Relations & Governance @Air India Limited
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WORK HISTORY
Lead - Gsa Relations & Governance @Air India Limited
Gurugram, IN
Currently leading the global governance, appointment, and performance management of GSAs across international markets. I oversee contractual frameworks, incentive structures, and compliance models that enhance accountability and commercial outcomes. My role includes evaluating new territories, supporting route launches, optimizing costs, and driving revenue growth through redesigned GSA models, data dashboards, and standardized governance practices across regions.
EDUCATION
Father Agnel School
Senior School Examination, Science
Punjab Technical University
Master of Business Administration - MBA, Marketing
ABOUT GAURAV PURI
With over 25 years of progressive leadership in the global aviation industry, I have built my career at the intersection of international sales, distribution governance, and strategic market expansion. My journey has been defined by transforming complex, multi-market aviation ecosystems into high-performing, revenue-driven networks while ensuring strong governance, cost discipline, and sustainable growth.Beginning with deep operational exposure and evolving into enterprise-level commercial leadership, I have played a key role in shaping Air India’s global GSA strategy, particularly during periods of structural change, market volatility, and post-privatisation transformation. I specialize in designing and governing global GSA frameworks, negotiating high-value multi-country contracts, and driving data-led commercial decision-making that balances growth, risk mitigation, and operational excellence.Across international markets in Asia, Europe, CIS and emerging regions, I have consistently delivered measurable outcomes—from recovering trapped revenues and optimizing cost structures to launching new points of sale and scaling markets from inception to profitability. My leadership style is collaborative and insight-driven, with a strong focus on stakeholder alignment, cross-functional execution, and performance accountability.
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