Gaurav Parihar
Data Analyst || Data Engineer || Programming.com || Ex-Yum! Brands || Ex-Evalueserve
- Role
- Data Engineering Analyst at Programming.com
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Gaurav Parihar
Data Analysis | Data Engineering | SQL | Python | PySpark | ETL | ELT | EDA | Data Modelling | Data Profiling | Data Warehousing | SSIS | SSMS | Snaplogic | ADF | Snowflake | Excel | 4+ Years Experience
Experience
Data Engineering Analyst
Sep 2024 — Present · Gurugram, IN
Script Automation: Automated PySpark scripts which seamless data analysis by automating data extraction, transformation, and processing at scale. By scheduling workflows, optimizing performance, and integrating with big data platforms, it ensures efficient, scalable, and real-time analytics for informed decision-making• Rule-Based Segmentation Strategies: Created various rule base segments like behavioral, transactional and Engagement based segmentation to select base for various campaigns/communication channels for Digital CRM communications.• Campaign Performance Insights: Analyze, visualize, identify top-performing campaigns, compare different marketing channels over different KPIs (Impressions, Clicks, Conversions, CTR, CPC, ROI, Revenue) using Python and SQL.
Education
Jaypee Institute Of Information Technology
BTech - Bachelor of Technology, Computer Science
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