Gaurav Meena

About Gaurav Meena

I’m a full-stack Marketing & Growth professional with 5+ years of experience across leading app-based companies in India, working closely with Bharat users, retailers, and large consumer communities.For the last 2.5 years, I’ve been driving end-to-end marketing and growth at Badho App (backed by Kapila Krishi Udyog), where I’ve helped scale the platform to 1.4M+ installs, 1.1M registered retailers, and FMCG distributors, while consistently maintaining one of the lowest acquisition costs in the industry and sand a strong base of active retailers across Northern India. My work spans across performance marketing, retention, CRM, ASO, product collaboration, in-app communication, UGC content systems, brand visibility, and full-funnel user behaviour optimisation.Before Badho, I worked at Kirana Club in a community + growth role where I helped increase DAU and WAU, improved content engagement, ran targeted push notification journeys, and strengthened creator-driven activity for retailers on the platform.I began my career at Koo App, where I managed user operations, community experience, feedback loops, and product improvements for a large-scale consumer audience. This gave me a strong foundation in user psychology, communication, issue resolution, and working with cross-functional teams. I also briefly worked at Amazon, where I learned process discipline and customer-first execution.Across all roles, one common thread has been my focus on Bharat users, app adoption, communication strategy, growth experiments, and improving user experience through data and insights.I enjoy building scalable marketing systems, solving user behaviour problems, and bridging product + growth to drive better activation, engagement, and long-term retention.

Experience

1. Product Growth & Marketing

   Astro Arun Pandit

   Jan 2026 — Present · Noida, IN

Education

• The Bhopal School of Social Sciences

  Bachelor of Commerce - BCom, Business/Commerce, General

  2015 — 2018

• ITM Group of Institutions

  pgdm, Business Administration and Management, General

  2019 — 2021