Gaurav Jena

About Gaurav Jena

Eyeballs are the new footfalls, aren\'t they? We have started covering more distance by scrolling, than walking. That\'s where I love to dwell. Creating content and plans to decorate your scrolling spaces. When you come across content that makes you buy, you can almost hear my silent \"Hurrah!\". My professional passion and expertise lie in fully developing the behemoth potential that lies in branding & digital marketing for consumer brands. Just as my MBA Professor said,\"Things read better in points (and look better on presentations)\"; here are a few about me: Adept at brand marketing, digital marketing, consumer marketing and content creation. Passionate about consumer nuances, behaviors & insights which are the true pillars of building a successful brand. Passion for digital media and understanding of its business impact. Experience working within cross-functional marketing and creative teams. Understanding of creative development process and media planning. Proven track record of delivering high-quality social media campaigns in very dynamic environments. Led rebranding activities and product promotion videos, with an understanding of insights on posts and campaigns. Drove single-day highest visibilities on social media platforms through careful planning and trend foresight, relatable content creation - empowering organic growth. Clients include: Diesel, upGrad, Boutique Spirit Brands - Cliffhanger, Valklub, msvgo, Ahana Gynaecare Hospital, Kairos CXP, Tranxel Consulting, Vebiom (formerly known as TenshiLifecare), AquaIons amongst others. Let\'s talk more over a cup of black coffee and some good music!

Experience

1. Assistant Manager - Marketing and User Engagement

   Tata Consultancy Services

   Mar 2023 — Present · Bengaluru, IN

   Contribute to the development and execution of comprehensive marketing plans for enterprise-wide learning initiatives, ensuring strategic alignment and effective promotional efforts» Drive brand excellence by providing writing, editing, and quality control support for all deliverables, ensuring consistent messaging and adherence to branding guidelines» Partner closely with cross-functional L&D teams spanning multiple time zones, as well as external partners and communications professionals, to facilitate seamless collaboration and support the development and execution of priority projects» Oversee project management from inception to completion, coordinating efforts, setting timelines, and ensuring successful delivery of marketing initiatives, instructional design, visual communication and performance enablement» Manage the design and creation of visually compelling graphics and marketing collateral, ensuring brand consistency and effective communication of key messages» Monitor and reported on marketing campaign performance using analytics tools, providing regular updates and actionable recommendations for improvement» Manage internal media channels, crafting engaging content and fostering community engagement around L&D programs and initiatives» Maintain and update L&D brand assets, ensuring consistent application across all marketing materials and platforms» Administer and optimise marketing communications tools and resources, including self-service options, to streamline processes and enhance overall efficiency» Collaborate with cross-functional teams to update newsletter templates and systems, ensuring seamless distribution of engaging and informative content

Education

• Kalinga Institute of Industrial Technology, Bhubaneswar

  Bachelor of Technology - BTech

  2010 — 2014

• Symbiosis Institute of Management Studies

  Master of Business Administration - MBA

  2018 — 2020