Gaurav Jain
Officer Brand Management @Jaiprakash Associates Ltd
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WORK HISTORY
Officer Brand Management @Jaiprakash Associates Ltd
Chandigarh, IN
ATL & BTL activations for PUNJAB state for brand establishment like Dealer/Retailer boards, shop/wall painting, event management, campaign management, collateral development & distribution of promotional material to sales force and assessing its suitability.Leading the strategic planning process for the assigned brands based on key consumer insight to improve communication with customers.Responsible for strategic direction and execution of all internal and external communications.Work to develop collateral material for promoting organization/brand services. Ensuring satisfaction of existing customers by knowing and meeting their needs, by coordinating with team members.Marketing about company’s product and services by conducting events like Architects, Builders, Project Managers meets to promote the product. MAJOR ACHIEVEMENTS - JAYPEE GROUPNew Product Launch : Spearheaded launch of Jaypee sharda cooking oil Cement in the highly competitive market of Allahabad, Rewa, Satna successfully. Strategizing and successfully implementing product pricing, positioning and promotional activities.Single handedly drove advertisement campaign at the time of entry into UP Market which included ATL & BTL activities.Instrumental in strengthening Jaypee Cement’s Sale and Brand equity in key markets of Punjab - Chandigarh, Ludhiana, Bathinda, Amritsar & JalandharHigh involvement in ATL and BTL activities for the areas assigned.Establishment of new Laminated bag in the market: Played a pivotal role in successfully launching new Paper laminated bag for cement in markets of Punjab and Haryana (February 2010). 3 years Experience of ATL and BTL activation for Events like “Hockey India League” 4 years Experience of Event Management like Dealer Conference - Budget of Rs. 30 Lac Each
EDUCATION
Maharishi Dayanand University
Bachelor of Commerce, 2006
Model School
Inter, Commerce
GGSIPU, (Guru Gobind Singh Inderprastha University) New Delhi
Master of Business Administration, 2008
DSPSR
MBA, Marketing & IT
GGSIPU, New Delhi
MBA, Marketing
SKILLS
ABOUT GAURAV JAIN
A competent and diligent professional offering over 6.8 years of exposure across ATL & …
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