Gaurav Gemni

Integrated Marketing Consultant: Driving Success Across Digital, Creative, Media, B2B/B2C, ATL/BTL. Expert in Brand Positioning, Growth Hacking, and Team Nurturing.

Role
Vice President Digital Media at Crescent Group
Location
Gurugram, HR, IN
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Gaurav Gemni

Only I can change my life”” A quote that has found its practical manifestation in my…

Experience

  1. Vice President Digital Media

    Crescent Group

    Aug 2023 — Present · Gurugram, IN

    Led executive operations across departments, driving strategic initiatives for revenue growth, market share, and client satisfaction. Guided cross-functional teams, ensuring alignment with corporate goals and leveraging industry expertise. Cultivated key client relationships, fostered business development, and promoted a culture of innovation and excellence within the organization.Leading cross-functional teams, while fostering a positive and collaborative work culture at Group levelFormulating GTM Strategy, Integrated Media Strategy & Brand Planning aligned with respective Business KPIs, designing full funnel mktg. approach & contentMentoring department heads to enhance their skills, capabilities & efficiency.Managing budgets & financial performance by cost optimization projects while delivering 2x growth in revenue by ensuring cost-effectiveness & profitabilityLeading & managing a team size of 50+ members with expertise in various areas of expertise.Fueling Integrated Media, Content, Creative, Digital, E-com & Mar-tech for planning and award-winning campaigns executionInstrumental in: 1)Establishing strong client relationships, ensuring effective solutions leading to high retention rate and repeat business. 2)Analysing and improving plans based on different marketing models to ensure maximum effectiveness and ROIEncouraging a culture of innovation & creativity within the company. Staying abreast of industry trends and emerging tech. Developing and implementing the overall strategic direction of the group. Aligning business goals with market trends and client needsTracking and monitoring campaign metrics – ROI, driving innovation layering with efficiencies Creating and sustaining a positive work environment, organizing trainings, empowering people to deliver their bestStarting E-com operations for the group and delivering returns (12% avg.) from 2nd month of the operations.

Education

  • Great Learning

    PG Certifications, Data & Anaytics

  • FMCC

    PGDAM, Advertising & Marketing

    2007 — 2008

  • MD University

    BA, Public Administration

    2003 — 2006

  • Arena Multimedia

    Multimedia Specialist, Animation, Interactive Technology, Video Graphics and Special Effects

    2003 — 2006

  • Great Lakes Institute of Management

    Postgraduate Degree, Business, Management, Marketing, and Related Support Services

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Gaurav Gemni — Vice President Digital Media at Crescent Group in Gurugram, HR, IN | Unifers