Gaurav Chopra

About Gaurav Chopra

Experienced Senior Producer with a demonstrated history of working in the information technology and services industry. Skilled in Film Direction, Live Broadcast, Storytelling, Programming, and Concept Development. Strong arts and design professional with a BMC focused in Mass Communication from JIMS.

Experience

1. Associate Creative Director

   DNEG

   Dec 2025 — Present · Mumbai, IN

   leading all creative verticals for Tata Play, including Services, Tata Play Binge & Binge+, Tata Play Mobile App, and all forms of subscriber communication.• Head a 38-member multidisciplinary team comprising Creative Producers, Writers, GFX Artists, and Editors, driving high-quality creative output across diverse platforms.• Driving AI integration in content creation, implementing AI tools across BAU workflows for greater efficiency and innovation, including: o AI-generated real-life and cartoon characters o AI-composed jingles and music o AI-driven short-format content for digital and social media platforms• Led the development of 360° campaigns and service launches for Tata Play, from concept to final production.• Provided creative supervision across all stages — ideation, scripting, production, and adaptation (digital, language, and communication formats).• Developed and co-authored the Tata Play Brand Playbook, creating a unified reference framework for all creative teams.• Championed regionalization and localization, ensuring content resonates with diverse audience segments across markets.• Instituted a structured weekly and daily JSR process to plan and streamline operations for the entire creative team.• Maintained strong client relationships, ensuring clear communication, effective brief translation, and smooth project delivery.

Education

• JIMS

  BMC, Mass Communication

  2004 — 2007